Title	MAN FLU
Brand	MCNEIL SWEDEN
Product/Service	IPREN IBUPROFEN
Category	A01. OTC Oral Medicines
Entrant Company	ADVANCE Copenhagen, DENMARK
Advertising Agency	ADVANCE Copenhagen, DENMARK
Production Company	SOCIAL CLUB Stockholm, SWEDEN

Name	Company	Position
Casper Juul Kaufmann	Advance A/S	Client Service Director
Gavin Mulligan	Advance A/S	Creative Director
Chris Calvert	Advance A/S	Copywriter
Mai Pagh	Advance A/S	Art Director
Stine Darby	Advance A/S	Planner
Trine Schou	Advance A/S	Agency Producer
Louise Aalbæk	Advance A/S	Project Manager

The Campaign

Ipren draws attention to the Swedish propensity for accepting pain as a way of life, sometimes even indulging in it, by taking a tongue-in-cheek look at the phenomenon of Man Flu – a condition where a simple cold elicits a reaction more suited to a serious disease, in the patient.