A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign)
Entrant Company
SERVICEPLAN Munich, GERMANY
Advertising Agency
SERVICEPLAN Munich, GERMANY
Advertising Agency 2
PLAN.NET Munich, GERMANY
Media Agency
MEDIAPLUS Munich, GERMANY
Production Company
INSTITUTE FOR PRINT AND MEDIA TECHNOLOGY AT CHEMNITZ UNIVERSITY (PMTUC), GERMANY
Production Company 2
HASTINGS AUDIO NETWORK Hamburg, GERMANY
Production Company 3
ATELIERBUCH Chemnitz, GERMANY
Credits
Name
Company
Position
Alexander Schill
Serviceplan
Chief Creative Officer
Cosimo Moeller
Serviceplan
Executive Creative Director
Matthias Harbeck
Serviceplan
Creative Director
Joana-Marie Stolz
Serviceplan
Creative Operations Manager
Katy Pergelt
Serviceplan
Agency Producer
Leonardo Assad
Serviceplan
Copywriter
Valerie Koch
Serviceplan
Copywriter
Fabian Hupfauf
Serviceplan
Art Director
Franziska Stroehle
Serviceplan
Graphic Designer
Florian Panier
Serviceplan
Executive Creative Producer
Prof. Dr. Arved C. Huebler
pmTUC
Professor of Print and Media Technology
Maxi Bellmann
pmTUC
Producer
Martin Mellendorf
pmTUC
Producer
Cornelia Beate Ahnert
atelierBUCH
Bookbinding/Book Designer
Oscar Meixner
Hastings Audio Network
Sound Design
Maurice Kraemer
Hastings Audio Network
Sound Design
Dennis Gunske
Hastings Audio Network
Audio Producer
Thomas Kisser
Hastings Media Mus
Sound Design/Music Composer
The Brief
Since 1955, the World Press Photo Awards has honoured the world´s best photojournalism. Thanks to these pictures, we’ve captured some of the most important moments happening all over the world. But we could only catch the impressive moments, not the full stories. That´s why World Press Photo started a unique project: 2015 World Press Photo Speaking Images - the first book, where every single photo will be able to literally speak.
Through an innovative and patented print process, developed in the last 7 years in conjunction with the Chemnitz University of Technology, each printed image is also a fully printed loudspeaker. As soon as the page is turned, a sound is emitted by the loudspeaker, which covers the entire surface. The sound stops when turning to the next page. Each image tells the observer its own unique story, provides background information, evokes emotion with authentic sounds and creates an unexpected immersive sensory experience, drawing a stronger connection between the audience and the photos.
This new technology was publicly released at the 2015 World Press Photo Awards Ceremony. One hundred books will be produced and on display in the World Press Photo exhibitions all around the world.
The 2015 World Press Photo Speaking Images is the first book, where every printed picture is also a fully printed loudspeaker. As soon as you turn the page, a sound is triggered and, when you turn to the next page, is stopped.
The sound is transmitted from a sheet of paper, due to polymers - special materials that transform the electric sound signal into vibrations and sound pressure. The special polymer is sandwiched between two polymeric electrodes. When receiving current, the material creates an oscillation that moves across the paper surface and is transmitted as sound. The printed loudspeaker is incorporated into the printed image. In the spine of the book, we placed a chip with sound files, circuits for sensor detection and an amplifier to improve the sound quality. During the binding process, the electronic components are connected to the loudspeakers, triggering a sound each time you turn the page.
This print innovation was developed by the Chemnitz University of Technology and was presented for the first time at the World Press Photo Awards ceremony. As this is the roll-out project, the material is being manufactured at a high cost, but the professionals involved in the project predict their production will be simpler and cheaper in the future.
With more than 300 Articles within the first five days and a reach of 16 million people in unpaid media - the World Press Photo Speaking Images attracted high attention – including well-known publications such as Focus, Bild, mdr, RTL Aktuell, Wired, Page and Wissenschaft24 – since it did not only show the best images of the year, but also the stories behind them in a never-before-seen-and-heard way. Plus, the idea contributed to the development of a new technology, which is the next step in the history of print technique.