| Title | ADVENTURES OF POCO ECO |
| Brand | IAMYANK |
| Product/Service | LOST SOUNDS |
| Category |
A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign) |
|
Entrant Company
|
POSSIBLE CEE Budapest, HUNGARY
|
|
Advertising Agency
|
POSSIBLE CEE Budapest, HUNGARY
|
Credits
| Krisztian Toth |
POSSIBLE CEE |
Creative Director |
| Zoltan Szalay |
POSSIBLE CEE |
Art Director |
| Zsolt Varga |
POSSIBLE CEE |
Art Director |
| iamyank |
POSSIBLE CEE |
Sound Engineer |
| Adam Beczkiewicz |
POSSIBLE CEE |
Art Director |
| Peter Bikki |
POSSIBLE CEE |
Graphic Designer |
| Mark Kormondi |
POSSIBLE CEE |
Graphic Designer |
| Gergely Borbas |
POSSIBLE CEE |
Programmer |
| Norbert Urban |
POSSIBLE CEE |
Programmer |
| Tibor Gulyas |
POSSIBLE CEE |
Programmer |
| Gabor Megellai |
POSSIBLE CEE |
Production Designer |
| Alex Kovacs |
POSSIBLE CEE |
Copywriter |
| Attila Lorincz |
POSSIBLE CEE |
PR Co-ordinator |
The Brief
Background
Selling music albums are extremely hard these days, especially in the CEE region. People rather download it illegally or listen to it on YouTube or other music streaming services.
Our objective was to promote the new album of iamyank, a Hungarian DJ / Producer. The goal was to reach a wider audience and to create something unique that generates global buzz around a locally known artist.
Our idea was to launch the Lost Sounds album along with a mobile game. We created Adventures of Poco Eco: Lost Sounds, an exploratory adventure game focusing on music within an extraordinary visual world. By downloading the app players get free access to the Lost Sounds album.
The strategic motive behind the idea of a mobile game was to create a whole new medium, so we can reach not just the fans of iamyank but also gamers, designers, developers, and mobile app fanatics. Also as an app, App Store and Google Play counts as additional communication platforms.
Through the game players can experience iamyank's music in a whole new way, as it is a fully interactive digital-organic world based on the Lost Sounds album. Players have to help Poco Eco and his tribe finding the lost sounds by solving mini puzzles and completing all twelve 3D animated levels. The game is full of symbols of music, and by completing levels players can build up every song tune by tune.
The game turned out to be a pioneer idea as this is the first time an album coming with a mobile game based on it, also the other way around. It created a huge buzz:
- In less than 24 hours after the launch it was the most popular paid app in the Hungarian app store
- It showed up on RoTV, Romania's biggest national TV channel, also on TV2, one of Hungary's biggest TV channels
- Countless news portals wrote articles about the forward-thinking idea, even one of Hungary's top 3 news portal, index.hu
- The App Store featured it as a 'Recommended Game', later it has been picked to the Bests of March
- Behance picked the project as a top inspirational work
- The game received numerous awards, such as a Cannes Lion, a CLIO Awards and a D&AD Pencil