| Title | HEARING TEST CONCERT |
| Brand | NEUROTH |
| Product/Service | HEARING AIDS |
| Category |
A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign) |
|
Entrant Company
|
FCB ZÜRICH, SWITZERLAND
|
|
Advertising Agency
|
FCB ZÜRICH, SWITZERLAND
|
|
Production Company
|
WIRZFRAEFELPAAL PRODUCTIONS Zürich, SWITZERLAND
|
Credits
| Dennis Lück |
Fcb Zürich |
Chief Creative Officer |
| Flavio Meroni |
Fcb Zürich |
Art Director |
| Marcin Baba |
Fcb Zürich |
Art Director |
| Sören Schröder |
Fcb Zürich |
Copywriter |
| Mateo Sacchetti |
Fcb Zürich |
Copywriter |
| Manuela Tappe |
Fcb Zürich |
Creative Technologist |
| Marie-theres Ott |
Fcb Zürich |
Account Director |
| Elodie Caucigh |
Fcb Zürich |
Account Manager |
| Mark Becher |
Fcb Zürich |
Strategy Director |
The Brief
Neuroth is a specialist for hearing tests and hearing aids. Hearing tests are not just in the low-interest segment. Worse, they are in the segment of full dislike by the audience. Therefore, it takes 7 years on average to convince a person with a hearing problem to take such a test. This applies worldwide, not just for the Swiss audience.
Our/Neuroth's answer to this problem: The hearing test concert. For the very first time, a hearing test was conducted live with support from the famous Swiss Youth Symphony Orchestra. The sounds of a regular hearing test were played live. Parts from Beethoven's 5th symphony also served to stimulate loud and quite situations. The audience could follow the parts on screen and mark on cards where they had trouble hearing. During the break, Neuroth audiologists collected and analysed the cards and the consumers were given the change to directly have a personal consultation.
The hearing test concert was an ice breaker. It was the worldwide very first really enjoyable hearing test. It was such a big success that almost 50% of all visitors approached Neuroth after the concert to seek further advice. Furthermore, by communicating the event through PR we could sensitize a broader target audience for hearing tests. Such a test is nothing bad. It's hear to find the right solution if you have trouble hearing.