BMW I SAMSUNG VR EXPERIENCE
| Title | BMW I SAMSUNG VR EXPERIENCE |
| Brand | BMW I & SAMSUNG |
| Product/Service | VR APP |
| Category |
A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign) |
|
Entrant Company
|
EFFEKT-ETAGE Berlin, GERMANY
|
|
Advertising Agency
|
EFFEKT-ETAGE Berlin, GERMANY
|
|
Advertising Agency 2
|
DORTEN Stuttgart, GERMANY
|
Credits
| Tanja Otte-Tillet |
Bmw Ag |
Senior Project Manager Bmw I Brand/Communication Management And Bmw Connecteddrive Communication Ma |
| Michael Müller |
Samsung |
Campaign Manager | Corporate Marketing |
| Viktoria Lieberwirth |
Dorten |
Consultancy |
| Ninja Krause |
Dorten |
Art Direction |
| Mariana Brinkhoff |
Dorten |
Conception |
| Björn Kowalski |
Effekt-etage |
Chief Creative Officer |
| Daniel Blossfeld |
Effekt-etage |
Creative Director |
| Jan Stroetmann |
Effekt-etage |
Lead Developer |
| Raffael Schilli |
Effekt-etage |
Digital Artist |
| Raphael Feucht |
Effekt-etage |
Digital Artist |
| Peter Lezak |
Effekt-etage |
Digital Artist |
| Sven Prochnow |
Effekt-etage |
Digital Artist |
| Matt Wilson |
Effekt-etage |
Digital Artist |
| Ann-Katrin Jaeckel |
Effekt-etage |
Digital Artist |
| Paul Klingberg |
Effekt-etage |
Digital Artist |
| Johannes Schröter |
Effekt-etage |
Digital Artist |
| Matthias Dammann |
Effekt-etage |
Account Supervision |
| Florian Schultze |
Effekt-etage |
It Project Manager |
The Brief
The BMW i Samsung VR Experience is a virtual product presentation of some interactive Samsung Smart home devices and a virtual driving experience of the highly innovative BMW i models.
Users can experience the combination of real footage and full CGI in a 360 degree stereoscopic and interactive App created for the new Samsung Gear VR.
Our BMW i Samsung VR Experience App has been shown on both fairs in 2015, the world's leading trade show for consumer electronics and home appliances (IFA) and the International Motor Show Cars (IAA).