| Title | TIGER CHALLENGE |
| Brand | WWF RUSSIA |
| Product/Service | WWF RUSSIA |
| Category |
A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign) |
|
Entrant Company
|
POSSIBLE HUNGRY BOYS Moscow, RUSSIA
|
|
Advertising Agency
|
POSSIBLE HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Vlad Sitnikov |
Hungry Boys |
Creative Director |
| Ksenia Apresyan |
Hungry Boys |
Creative/Idea |
| Sergey Andronov |
Hungry Boys |
Art Director |
| Ekaterina Semenova |
Hungry Boys |
Illustrator |
| Alyona Shakirova |
Hungry Boys |
Pr |
The Brief
A rare predator threatened with extinction. An animal included on the IUCN and Russian Federation Red Lists of Threatened Species and listed in Appendix I of CITES. The largest of the five tiger species left roaming the planet. A 2005 field survey indicates there are around 500 Amur tigers alive in the taiga of the Russian Far East.
Poaching, human caused destruction of tiger habitat, a decline in the number of ungulates that are the predator's primary prey, these are the factors that today threaten the survival of the tiger in the wild.
To help save and protect these animals, World Wildlife Foundation (WWF) Russia must continually build awareness of their plight.
Our goal was to build awareness about the problem and raise funds for the campaign to save Amur tigers. We had a brief from client that had a very small budget and need to solve the problem
We have fixed a GPS tag on a wild Amur tiger, so that everyone can track its movements at any moment. The tiger, which has been tagged with a tracking device, covers about 10 kilometers a day on average. Anyone with a running app on their smartphone can take part in the challenge by registering online, where users can compare their daily, weekly and monthly performance with that of the tiger.
The aim of the project is to raise awareness of the endangered tiger species, and those taking part are encouraged to donate $5 to the fund should they lose the challenge
With Tigers in Russia running about 10km per day, you’ll be put to the test to see if you can beat it. The only catch, is that if you lose, you will automatically donate to WWF.
We incorporated use of the tracking pad and scrolling to emphasise moving forward, to draw parallels with running and ultimately do something positive and future facing to support this endangered species – which is also a pretty nifty athlete in its own right!
Website Run4tiger.com allows runners to compare their achievements with those of an endangered Amur tiger living in Russia's Far East.
We have fixed a GPS tag on a wild Amur tiger, so that everyone can track its movements at any moment. The tiger, which has been tagged with a tracking device, covers about 10 kilometers a day on average. Anyone with a running app on their smartphone can take part in the challenge by registering online, where users can compare their daily, weekly and monthly performance with that of the tiger.
The aim of the project is to raise awareness of the endangered tiger species, and those taking part are encouraged to donate $5 to the fund should they lose the challenge
With Tigers in Russia running about 10km per day, you’ll be put to the test to see if you can beat it. The only catch, is that if you lose, you will automatically donate to WWF.
We incorporated use of the tracking pad and scrolling to emphasise moving forward, to draw parallels with running and ultimately do something positive and future facing to support this endangered species – which is also a pretty nifty athlete in its own right!