| Title | #PROJECT360 |
| Brand | MAMMUT SPORTS GROUP |
| Product/Service | MAMMUT |
| Category |
A03. Storytelling |
|
Entrant Company
|
HEYE Munich, GERMANY
|
|
Advertising Agency
|
HEYE Munich, GERMANY
|
Credits
| Christoph Obermeier |
Heye Gmbh |
Creative Director |
| Jörg Radehaus |
Heye Gmbh |
Creative Director |
| Marco Mehrwald |
Heye Gmbh |
Creative Director |
| Rui Gorgulho |
Heye Gmbh |
Art Director |
| Dagmar Schott |
Heye Gmbh |
Copywriter |
| Benjamin Lüttgen |
Heye Gmbh |
Copywriter |
| Nora Hauber |
Heye Gmbh |
Concept |
| Bosse Küllenberg |
Heye Gmbh |
Strategic Planner |
| Patrick Holtkamp |
Heye Gmbh |
Account Director |
| Andreas Andresen |
Heye Gmbh |
Account Manager |
| Kathrin Kammerer |
Heye Gmbh |
Account Manager |
| Julia Lennertz |
Heye Gmbh |
Account Manager |
| Karl Herkt |
Heye Gmbh |
Innovative Technologies |
| Philipp Neumann |
Heye Gmbh |
Programmer |
| Carlos Hoyos |
Heye Gmbh |
Designer |
| Matthias Taugwalder |
|
Innovative Technologies |
| Roman Königshofer |
Roman Königshofer |
Kamera |
| Martin Riess |
|
Producer |
| Daniel Bartsch |
|
Photographer |
| Christoph Frutiger |
|
Photographer |
Creative Execution
On project360.mammut.ch, users can follow the world’s most renowned climbing routes via a kind of vertical Street View. Section-by-section, all routes can be interactively explored in 360° views. But the platform offers more: The information depth can be customized individually. Users can navigate along the route section-by-section – or they can browse through detailed data about the route itself and its history, or through interviews and videos. Also the team, technology and featured Mammut Equipment are introduced – and are linked to the Mammut website. On mobile devices 360° panoramas can be explored intuitively by movement.
The launch of the platform was accompanied by massive media reports. TV News, Newspapers and Online Blogs all around the world showed impressions of the project. With the help of Oculus Rift glasses the 360° experience was also brought to life in Mammut Stores and on Sports Expositions. But the project achieved more than just opening up new views on alpine sports: Peak by peak, Mammut evolves from a trusted outfitter to an holistic preparation partner for any mountain ascent.
As a premium outfitter for alpine sport fans, Mammut was looking for a way to inspire a broad audience for alpine sports – without diluting their brand essence „Absolute alpine“. Our solution is a long-term digital communication concept offering a real benefit for alpine hikers.