| Title | REAL BAKU GAMES |
| Brand | FIDH |
| Product/Service | HUMAN RIGHTS |
| Category |
G01. Branded Games |
|
Entrant Company
|
BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
|
|
Advertising Agency
|
BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
|
Credits
| Laurent Habib |
Babel Stratégie Et Communication |
President |
| Paul Wauters |
Babel Stratégie Et Communication |
Creative Director |
| Farah Guemri |
Babel Stratégie Et Communication |
Account Manager |
| Matthieu Angevin |
Babel Stratégie Et Communication |
Account Executive |
| Romain Grange |
Babel Stratégie Et Communication |
Copywriter |
| Kamel Makhloufi |
Babel Stratégie Et Communication |
Art Director |
| Maximilien Bouvais |
Babel Stratégie Et Communication |
Web Project Executive |
| Pippin Bar |
|
Game Designer |
| Mark Borgions |
|
Illustrator |
Creative Execution
The game was featured on the FIDH website, and the link sent to the most influential Human Rights journalists, bloggers and magazines. In a completely parallel effort, it was spread through all the gaming channels, as the newest game by famous game designer/artist Pippin Barr. It was further diffused via Twitter, with the hashtag #realbaku2015, a hashtag that was later hijacked by the Baku Games organizers, to counter the criticism with positive messages, further proof that the message was spreading to much to their taste.
Results on two weeks (from June 11th to 28th)
- Gamers: 42 965
- Facebook : 474 802 people reached + 14 536 interactions (Likes, Comments & Shares)
- Twitter : 1 339 695 people reached + 35 479 engagements (clicks)
When an international sporting event, symbolizing European unity and goodwill, is organized in a country where lawyers, activists and journalists are arbitrarily detained, the games take a very different turn. REAL BAKU 2015 was developed for FIDH, the International Federation for Human Rights, to raise awareness of arbitrary detentions in Azerbaijan leading up to the 1st European Games, essentially Europe’s version of the Olympics. Choose your 'athlete' - lawyer, activist or journalist - and try to break the record of in-jail running, swimming, high jumping etc. The message: Not everyone gets to join in.