| Title | BACKBOOK |
| Brand | SAMSUNG |
| Product/Service | SMARTPHONES |
| Category |
A02. User experience |
|
Entrant Company
|
CHEIL SPAIN Madrid, SPAIN
|
|
Advertising Agency
|
CHEIL SPAIN Madrid, SPAIN
|
|
Production Company
|
WE WORK FACTORY Madrid, SPAIN
|
|
Production Company 2
|
4D ESCENOGRAFíAS Madrid, SPAIN
|
Credits
| Breno Cotta |
Cheil Spain |
Executive Creative Director |
| José Vilar |
Cheil Spain |
Creative Director |
| David Ricoy |
Cheil Spain |
Creative Director |
| Mercedes Laso |
Cheil Spain |
Copywriter |
| Ana Del Valle |
Cheil Spain |
Art Director |
| Juan Luis Poza |
Cheil Spain |
Art Director |
| Yann Baudoin |
Cheil Spain |
Account Director |
| Sandra Pérez |
Cheil Spain |
Account Executive |
| Alfonso Fernández |
Samsung Spain |
Head Of Corporate Marekting |
| Ildefonso Tebar |
Sasmung Spain |
Integrated Mk Comunication Manager |
| Noé Vázquez |
4d Escenografías |
Production Designer |
| Alfonso Gutierrez |
We Work |
Post Production |
Creative Execution
We create a book format containing a physical part and a digital part. By using book covers, the first printed pages of the novel and paying attention to details such as a bookmark, we managed to return the magic and romanticism of traditional books. Through NFC and QR technologies located inside it, digital content is hosted. Content is stored in an online server, which allows user to access through this technology to the content and enjoy the book without registering or having to pay online.
We bring added value to the brand´s mobile devices 42% increase in sales of the Note 4.
10.000 books downloaded in less than five days.
Samsung wants to encourage the use of reading in its mobile devices, a utility that few know. Our starting point is so focused on encourage the use of e-books on these devices, using them not only as smartphones, but also as e-readers. It is at this time, we find the insight: e-books offer many advantages, but people are still missing the magic of traditional reading.
We therefore consider, to communicate the benefit, that first we should encourage the use of e-books, returning to reading the magic that digitization had lost.
Thus arises our idea: create a new product that offers both the best of e-book and the best of traditional reading, so that the user can enjoy all in one format, offering a new reading experience.
We create Backbook, a digital book that you can touch, give as a gift or dedicate.