Title	THE TWEET RUNNER
Brand	VODAFONE
Product/Service	4G+
Category	F04. Innovative Use of Social or Community (including emerging platforms for brands)
Entrant Company	CHEIL SPAIN Madrid, SPAIN
Advertising Agency	CHEIL SPAIN Madrid, SPAIN
Production Company	APRODUCTIONS Madrid, SPAIN
Production Company 2	TEAM TOOLS GROUP Madrid, SPAIN

Name	Company	Position
Paulo Areas	Cheil Spain	Executive Creative Director
Breno Cotta	Cheil Spain	Executive Creative Director
José Vilar	Cheil Spain	Creative Director
Pablo Cachon	Cheil Spain	Creative Director
Anaís Ferrer	Cheil Spain	Copywriter
Pouline Atencio	Cheil Spain	Art Director
Roberto Torres	Cheil Spain	Executive Producer
Yann Baudoin	Cheil Spain	Account Director
Alberto Pachano	Cheil Spain	Digital Account Director
Leticia Rodriguez	Cheil Spain	Account Supervisor
Patricia Rodrigo	Cheil Spain	Account Manager

Creative Execution

We built an athlete track inside a wind tunnel to empower him up to 40km/h. The turbine was connected to Twitter, so, the more tweets Josué recieved, the more wind impulsed him. We also created a web and branded content to activate the challenge through social networks.

The spanish runner became the fastest sprinter thanks to the support of people and Vodafone 4G+, at least for one day. Vodafone Twitter: Organic Engagement 30% above average (493.217 impressions) Vodafone Facebook: Organic Engagement 127% above average (111.802 impressions)

With Vodafone 4G+ you can do everything a whole lot faster. Josué Mena, a Spanish sprinter, after winning the 200 mts race in the Spanish championship in 2006 and 2007, suffered a nearly ending career injury. We decided to give him not just a campaign, but a second. The second left to become the fastest sprinter in the world. Twitter and audiovisual content created to promote the challenge on social networks helped to inform and contact the target audience. Many customers are informed and hire internet using this product.