HUSQVARNA LAWN CALCULATOR
| Title | HUSQVARNA LAWN CALCULATOR |
| Brand | HUSQVARNA |
| Product/Service | AUTOMOWERS |
| Category |
D01. Web Banner |
|
Entrant Company
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DIGITASLBI NORDICS Stockholm, SWEDEN
|
|
Advertising Agency
|
DIGITASLBI NORDICS Stockholm, SWEDEN
|
|
Production Company
|
LIFELIKE Stockholm, SWEDEN
|
Credits
| Paul Collins |
Digitaslbi Nordics |
Nordic Executive Creative Director |
| Rogier Chaigneau |
Digitaslbi Nordics |
Art Director |
| Rebecca Bjarneskog |
Digitaslbi Nordics |
Jr. Art Director |
| Kurt Beren-geiger |
Digitaslbi Nordics |
Senoir Copywriter |
| Leo Holte |
Digitaslbi Nordics |
Agency Producer |
| Marney Beliveau |
Life Like |
Programmer |
| Gustaf Rohdin |
Life Like |
Agency Producer |
| Lisandro Mindel |
Life Like |
Agency Producer |
Creative Execution
By tapping into Goggle's maps API we where able to extract data that would help consumers calculate the size of their lawn. That way you can measure and find the right Automower® to get the job done.
It dove 13% more traffic that a usual standard banner, and had a average interaction rate of 20%.
Husqvarna has one of the widest ranges of robotic mowers on the market. Unfortunately, many Swedish consumers were having trouble deciding which one they should buy. We needed to make their choice easier, and more relevant.
We also knew that many Swedish consumers purchase new lawn equipment in conjunction with purchasing a new home. So we placed our utility banner, the Lawn Calculator, on the largest real estate website in the country. The utility allowed them to measure and calculate their lawn, gave them a relevant suggestion for the best Husqvarna Automower® to buy, and drove traffic to the specific Husqvarna robotic mower landing page.