Title	MB F 015 KAMPAGNENHUB
Brand	MERCEDES-BENZ
Product/Service	CAMPAIGN WEBSITE
Category	C01. Websites
Entrant Company	SCHOLZ & VOLKMER Wiesbaden, GERMANY
Advertising Agency	SCHOLZ & VOLKMER Wiesbaden, GERMANY

Name	Company	Position
Jin Jeon	Scholz/Volkmer Gmbh	Creative Director
Lukas Meyer	Scholz/Volkmer Gmbh	Senior Development
Jörg Rappl	Scholz/Volkmer Gmbh	Senior Account Mangement
Dario Nass	Scholz/Volkmer Gmbh	Art Direction
Anastasia Lyutikova	Scholz/Volkmer Gmbh	Senior Art Direction
Bruno Schadeck	Scholz/Volkmer Gmbh	Development
Regina Wolf	Scholz/Volkmer Gmbh	Art Direction

Creative Execution

The campaign website is based on Wordpress, creating a customized page template containing a video sequenz to feature the car while scrolling all based on HTML technology. The benefit of autonomous driving is transferred to website in a way that users can define how much time they have to consume the content. All articles will automatically be filtered so they fit perfectly in the given time, no matter if it´s video content, text or photo galleries. Furthermore the website can scroll and present all articles autonomously. This results in a completely autonomous surfing experience perfectly fitted tot he users needs.

All results are strictly confidential by our client.

Autonomous driving is a major topic for all automobile companies – and so it is for Mercedes-Benz. And with the F 015 prototype Mercedes-Benz created a milestone, not only focussing on technological possibilities, but enhancing the usefulness for its passengers. To show users of Mercedes-Benz.com the benefits of autonomous driving the way it is seen by Mercedes-Benz, we built the autonomous website for the autonomous car.