EUROPE'S MOST PUNCTUAL OFFER
| Title | EUROPE'S MOST PUNCTUAL OFFER |
| Brand | SCANDINAVIAN AIRLINES |
| Product/Service | TRAVELS |
| Category |
A02. User experience |
|
Entrant Company
|
McCANN COPENHAGEN, DENMARK
|
|
Advertising Agency
|
McCANN COPENHAGEN, DENMARK
|
Credits
| Andreas Rasmussen |
Mccann Copenhagen |
Art Director |
| Janus Hansen |
Mccann Copenhagen |
Copywriter |
| Rikard Beskow |
Mccann Copenhagen |
Copywriter |
| Bo Sørensen |
Mccann Copenhagen |
Digital Director/Creative Digital Producer |
| Mikala Hoegsberg |
Mccann Copenhagen |
Account Manager |
| Søren Heinrichson |
Freon |
Developer |
| Ulrik Ahlefeldt-laurvig |
Luv |
Photographer |
| Kim Jong Andersen |
McCann Copenhagen |
EVP - Executive Creative Director |
Creative Execution
We connected every SAS plane to our Banner. Every time an SAS plane landed in Copenhagen, it flew through our Banner in real time. If the user were as punctual as the flight and caught the plane at the exact moment when it flew through the Banner, they got a great price on tickets to the destination the plane arrived from.
We only created one Banner - its was formatted and developed so it could be inserted into any media.
The user had the option to use the Banner in full screen and get a more intense experience.
The Banner had more than 150.000 active users within the first week. They each spend an average of 2 minutes and 40 seconds, Which made this the most engaging SAS Banner Campaign ever. And it strongly indicates that the user experience has been worth the while.
But importantly, they got to see how Europe's most punctual airline company's planes arrived right on time.
Scandinavian airlines, SAS, were recently awarded Europe’s most punctual airline company. A great achievement we set out to demonstrate. We did it by putting their punctuality in the centre of the activation. Europe's most punctual offer turned all arriving SAS planes into a great offer that people could catch.