EUROPE'S MOST PUNCTUAL OFFER
| Title | EUROPE'S MOST PUNCTUAL OFFER |
| Brand | SCANDINAVIAN AIRLINES |
| Product/Service | TRAVELS |
| Category |
C02. Microsites |
|
Entrant Company
|
McCANN COPENHAGEN, DENMARK
|
|
Advertising Agency
|
McCANN COPENHAGEN, DENMARK
|
Credits
| Andreas Rasmussen |
Mccann Copenhagen |
Art Director |
| Janus Hansen |
Mccann Copenhagen |
Copywriter |
| Rikard Beskow |
Mccann Copenhagen |
Copywriter |
| Bo Sørensen |
Mccann Copenhagen |
Digital Director/Creative Digital Producer |
| Mikala Hoegsberg |
Mccann Copenhagen |
Account Manager |
| Søren Heinrichson |
Freon |
Developer |
| Ulrik Ahlefeldt-laurvig |
Luv |
Photographer |
Creative Execution
We connected every SAS plane to our Microsite. Every time an SAS plane landed in Copenhagen, it flew through our Microsite in real time. If the user were as punctual as the flight and caught the plane at the exact moment when it flew through the site, they got a great price on tickets to the destination the plane arrived from.
The Microsite was formatted and developed as an interactive banner, so it could be inserted into any media.
The Banner had more than 150.000 active users within the first week.
They each spend an average of 2 minutes and 40 seconds on the Microsite. Which made this one of the most engaging SAS Campaigns ever.
But importantly, they also got to see how Europe's most punctual airline company's planes arrived right on time.
Scandinavian airlines, SAS, were recently awarded Europe’s most punctual airline company. A great achievement we set out to demonstrate. We did it by putting their punctuality in the centre of the activation. Europe's most punctual offer turned all arriving SAS planes into a great offer that people could catch.