Title	OREO IS IN TURKEY
Brand	MONDELÉZ
Product/Service	OREO
Category	F04. Innovative Use of Social or Community (including emerging platforms for brands)
Media Agency 2	STARCOM MEDIAVEST GROUP Istanbul, TURKEY
Entrant Company	STARCOM MEDIAVEST GROUP Istanbul, TURKEY
Media Agency	STARCOM MEDIAVEST GROUP Istanbul, TURKEY

Creative Execution

Consistent with the worldwide known social media communication of Oreo, we planned a simple and creative “Oreo is in Turkey” campaign . We adapted local insights of all 81 cities to visual world of Oreo. By sharing them via Facebook, Twitter, Tumblr and Youtube, we announced everyone Oreo’s arrival to Turkey.

People weren’t expecting from a global brand, which they have seen for the first time, to share local contents. From the first moment they watched, they have started to bond with Oreo by internalizing contents. They didn’t only shared and liked contents, but they also got involved by creating a content and supported the campaign. Many global and local brands tried to get involved in this dialogue as well. Briefly, during the campaign and later on, consumers had fun with Oreo,liked Oreo,surprised by Oreo, felt proud of Oreo and consequently talked about Oreo.

We aimed to announce launching Oreo in Turkey to consumer with a campaign through social media and to create a WOM about Oreo.