Title	GROLSCH - THE YOUTUBE SYNTHESIZER
Brand	URSUS BREWERIES
Product/Service	GROLSCH
Category	E02. Interactive Video
Entrant Company	KUBIS INTERACTIVE Bucharest, ROMANIA
Advertising Agency	KUBIS INTERACTIVE Bucharest, ROMANIA

Name	Company	Position
Eugen Suman	Kubis Interactive	Creative Director
Vlad Tataru	Kubis Interactive	Junior Copywriter
Tiberius Simion	Kubis Interactive	Art Director
Stefania Bercu	Kubis Interactive	Account Manager
Cristina Schitco	Kubis Interactive	Group Account Manager
Florin Ivan	Kubis Interactive	Agency Producer
Marian Ciungu	Kubis Interactive	Agency Producer
Ionut Avadanei	Kubis Interactive	Agency Producer

Creative Execution

We built a real synthesizer made out of bottles of grolsch + other design specific elements. We filmed it playing the "DO" key notes. We cleverly edited it so that the notes fall on the "jump to" shortcuts Now everyone who presses a key from 1 to 0 on the keyboard can play the synth in real time, as if it's a real instrument and not a simple video. Please see the case study to understand better.

More than 10.000 views in the first week. Great PR from fubiz, trendhunter, brandrepublic and more. Facebook buzz.

Grolsch beer is synonymous with "creativity" in Romania and, as such, is a trusted partner of the creative community of young, hip and very artistic people. As such, we're always activating them on a select number of pillars, one of which is music. We aim to prove that creativity can change even the most mundane things into better versions of themselves. Could we also transform the youtube film just by using creativity? Turns out we could, with no programming. We've basically reinvented the youtube film and transformed it into a digital synthesizer on which people could play actual music. No programming, just clever editing and usage of a less known functionality of youtube, the "go to" function.