| Title | HASHTAG-LOTTO |
| Brand | SAMSUNG SWITZERLAND |
| Product/Service | WW9000 |
| Category |
F04. Innovative Use of Social or Community (including emerging platforms for brands) |
|
Entrant Company
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
|
Advertising Agency
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
Credits
| Axel Eckstein |
Leo Burnett Schweiz Ag |
Executive Creative Director |
| Martin Arnold |
Leo Burnett Schweiz Ag |
Copy Writer |
| Johannes Dörig |
Leo Burnett Schweiz Ag |
Art Director |
| Alba Rau |
Leo Burnett Schweiz Ag |
Graphics |
|
Ajmo Productions |
Online Production |
Creative Execution
Show the Swiss population, that Samsung is not only a key player in electronics and smartphones, but also offers superior home-appliances. For this purpose, we've used Samsung's wide-reaching social media channels and put the WW9000 washing machine at the center.
Hashtag-Lotto: A lottery that, for the first time, was played via hashtag across all channels. This on Facebook, Twitter, Instagram and YouTube. The WW9000 was the prize and at the same time served as the lottery drum. 6 video clips presented not only the drawings, but also the benefits of the WW9000.
The simple participation mechanism - posting #WW9000Lotto with a number - made for an enormous engagement and involvement. Campaign seen on Facebook over 4'004'450 times. Ave. involvement rate: 11.8%.
With a washing machine at the center of this promotional competition campaign, we've had broad participation by the social media groups eg. individuals connected with Samsung, the client. This campaign promotes that Samsung, mostly a key player in the electronics and phone sector, also has a broad range of home-appliances/white goods.