| Title | GASTRO-TWEETS |
| Brand | HEINEKEN ESPAÑA |
| Product/Service | BEER |
| Category |
F04. Innovative Use of Social or Community (including emerging platforms for brands) |
|
Entrant Company
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PUBLIP'S Valencia, SPAIN
|
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Advertising Agency
|
PUBLIP'S Valencia, SPAIN
|
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Media Agency
|
STARCOM MEDIAVEST GROUP Madrid, SPAIN
|
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Production Company
|
VESSMEDIA Valencia, SPAIN
|
Credits
| Luis Piquer |
Publip's S.a. |
Director |
| Toni Masia |
Publip's S.a. |
Account Director |
| Rafael Pomares |
Publip's S.a. |
Creative Director |
| Jorge Cervera |
Publip's S.a. |
Art Director |
| David Cloquell |
Publip's S.a. |
Agency Producer |
| Victor Suñer |
Vessmedia |
Associate Producer |
| Ernest Huart |
Publip's S.a. |
Producer |
| Dolors Serra |
Publip's S.a. |
Photographer |
| Laura Llopis |
Publip's S.a. |
Planning Director |
| María García |
Publip's S.a. |
Pr Manager |
| Gemma Batalla |
Publip's S.a. |
Account Supervisor |
Creative Execution
To give an innovative use of the platform, we create GASTROTWEETS Amstel . Some videos uploaded to Vine with an animation that would not leave anyone indifferent. In each tweet with the response of our fans , a video that featured five of the best Valencian chefs interacting with the characters shared . For example , clicking a chef turned tweet statistics on ingredients. Another made him explode and another gave him a little knocks .
The participation was a success. And with all the flavors provided by the people. Five chefs created a “tapa”in tribute each one of the five days of the Fallas. An initiative that had a great impact on local media. And from that he was speaking for all days of the festivity .
The Amstel’s GASTROTWEETS became the best tool to get many people to join the campaign . A creative use of the platform that people appreciated thorugh their comments and ideas.
In Valencia is celebrated yearly a great festivity called Fallas. A festivity very old and very traditional where is mixed fire , gunpowder , art and , of course, the taste. Fallas are celebrated during five days. And each of them has something special. A distinct flavor.
So Amstel proposed a challenge : to discover the real flavour of those 5 days . For this, he lit the fuse on Twitter asking people what they knew about Fallas .