| Title | FIRST CREATIVE IN SPACE |
| Brand | FCB PARIS |
| Product/Service | FCB PARIS |
| Category |
A03. Storytelling |
|
Entrant Company
|
FCB PARIS Paris, FRANCE
|
|
Advertising Agency
|
FCB PARIS Paris, FRANCE
|
Credits
| Nathalie Cogis |
Fcb Paris |
President |
| Julien Rotterman |
Fcb Paris |
Creative Director |
| Jérémy Treccani |
Fcb Paris |
Art Director |
| Baptiste Szuwarski |
Fcb Paris |
Copywriter |
| Ella Hagege |
Fcb Paris |
Project Manager |
| Angelina Ferreira |
Fcb Paris |
Community Manager |
| Andrei Soukatchev |
Fcb Paris |
Assistant Project Manager |
| Jean Dindinaud |
Chez Jean |
Sound Studio |
Creative Execution
With no media budget to spread the news, we count on PR, word-of-mouth and on our network.
1 week before our launch, we mobilized our network asking them to share on social media and spread our future content during the operation.
2 days before, we sent to influencers a box with goodies, flying balloon and a USB key attached on it.
Starting March 10th, for each like on our Facebook page we inflated a balloon in the agency. We let people 23 days before landing day! Meanwhile, we released homemade content on social media so people could follow Baptiste’s adventures.
1,138,000 impressions
383 publications (Twitter, Facebook, Instagram, Sites, Blogs)
The best influencers on twitter talked about us : Adweek, Creativity, Campaign Asia, MinuteBuzz, Il était une pub, CNES, La Réclame, Campaign Brief, LBB online.
In the weekly Top 6 of BestAdsOnTV.com in Best Interactive category.
Reach 19th position on the Top french advertising agencies on Facebook
+ 1662% fans on Facebook (+ 8500 fans).
216 tweets (708 retweets)
+584% visits on our twitter page
5,206 likes, shares and comments on 20 FCB Paris’ Facebook posts.
More than 100 applications (including 19 international ones) in 2 weeks.
The goal was to prove the advertising & marketing world we had huge creative potential to relaunch & to become attractive again on the market: we know that any agency success is made from its talents inside – so we had to use ours and attract the best ones outside to rebuild the agency’s reputation and grow together.
Our strategy was to catch the advertising community’s attention (brands, media, professionals & students) with a crazy idea: sending the first creative into space thanks to balloons. A 100% PR and social media campaign claiming what we stand for: limitless creativity.