| Title | THE VERY GOOD WISHES |
| Brand | PUBLICIS GROUPE |
| Product/Service | PUBLICIS GROUPE 2015 END OF YEAR WISHES |
| Category |
B05. Business Products & Services / Corporate Image & Communication |
|
Entrant Company
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Advertising Agency
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Production Company
|
PRODIGIOUS Paris, FRANCE
|
Credits
| Mathieu Morgensztern |
Digitaslbi France |
Ceo France/Europe West |
| Laurent Nuyen |
Digitaslbi France |
Chief Creative Officer |
| Nicolas Thiboutot |
Lost Boys Paris/Digitaslbi France |
Creative Director |
| Frederick Lung |
Lost Boys Paris/Digitaslbi France |
Creative Lead |
| Philippe Pinel |
Lost Boys Paris/Digitaslbi France |
Creative Lead |
| Chisato Tsuchiya |
Lost Boys Paris/Digitaslbi France |
Art Director |
| Victor Miellin |
Lost Boys Paris/Digitaslbi France |
Art Director |
| Emmanuel Azouvi |
Lost Boys Paris/Digitaslbi France |
Graphic Designer |
| Amélie Cruchet |
Digitaslbi France |
Communications Manager |
| Sarah Coutin |
Digitaslbi France |
Communications Officer |
| Branislav Popovski/Antoine Trébuchet |
Digitaslbi France |
Technical Project Manager |
| Alexandre Koch |
Digitaslbi France |
Head Of Interface Development |
| Regis Despres |
Digitaslbi France |
Third Party Manager |
| Brice D'annoville/Loup Rodolphe Thibault/Gabriel Slama |
Digitaslbi France |
Interface Development Director |
| Loic Lalevée |
Digitaslbi France |
Interface Development Coders |
| Regis Despres |
Digitaslbi France |
Third Party Manager |
| Olivier Dubocage |
Digitaslbi France |
Producer |
| Louis Blaise |
Digitaslbi France |
Producer |
| Jérémy Vissio |
Digitaslbi France |
Motion |
| Thierry Delesalle/Charlène Plozner |
Prodigious |
Agency Producer |
Creative Execution
Every year, Maurice Lévy addresses his seasonal greeting to the group’s employees through an innovative Youtube video.
This year, viewers were invited to synchronise their mobiles and desktops to control a funfair claw game to grab furry lions in his office.
To spread the word, we invited employees to share the presents they had caught on social media. Since furry lions are nice for the kids but not necessarily viral, we hid cooler items in Mr Lévy office: as they shared the experience, people revealed that he had a fondue set, and an “English for dummies” book in his office!
In under 10 days, the results surpassed set objectives and beat previous years’ results in many regards:
-1,619,300 interactions in total: over 5000 times shares of the video on social media, +1760 mentions of #theverygoodwishes on Twitter, +12k impressions generated via @PublicisGroupe, all in one day!
-03:46 minutes average time spent on the experience (a 2 minute video)
-Over 30k of Maurice Lévy’s objects caught.
-Worldwide media coverage in France, UK, USA, Germany, Italy, Switzerland, Belgium, Spain, South-America, Greece, Asia and Australia (+ 350 clippings).
And above all, a total of 50k€ donated to the Make A Wish Foundation!
Christmas is, unequivocally, the season for sharing.
But over the years it also has become the season for Maurice Levy’s wishes: the now highly anticipated digital greetings of Publicis Groupe’s CEO.
So, this year, to make Christmas even more enchanting for the group’s 60,000 employees, we decided to merge these two elements by creating the first seasonal corporate message with a charitable purpose.
THE VERY GOOD WISHES!
We turned Maurice Lévy’s office into a funfair claw game for the benefit of the Make a Wish Foundation.
The task was simple: pick up as many objects as possible during the time of the video to help Mr Lévy wrap up presents for the Make A Wish kids.
As they played the game, people soon discovered that, among other surprises, they could grab everything in the office, including M. Lévy!