| Title | TYPE TO DESIGN |
| Brand | 36 DAYS OF TYPE |
| Product/Service | WEB APP |
| Category |
A06. Use/Curation of Image(s) |
|
Entrant Company
|
SUPERHEROES AMSTERDAM Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
SUPERHEROES AMSTERDAM Amsterdam, THE NETHERLANDS
|
Credits
| Rogier Vijverberg |
SuperHeroes Amsterdam |
Creative Director |
| Ola Syse |
SuperHeroes Amsterdam |
Creative Lead |
| Krister Lima |
SuperHeroes Amsterdam |
Designer |
| Chris Noble-Partridge |
SuperHeroes Amsterdam |
Creative Developer |
| Vilhelm Sjölander |
Superheroes Amsterdam |
Front end Developer |
| Felipe Câmara |
SuperHeroes Amsterdam |
Innovation Manager |
| Nina Sans |
36 Days Of Type |
Founder |
| Rafa Goicoechea |
36 Days Of Type |
Founder |
Creative Execution
We built a backend based on the public Instagram API. To reduce API calls and maintain a high level user experience, the backend requests all posts tagged with the 36 Days of Type hashtags and places the retrieved information about each post in our database, on a table per character basis. We then hooked up this database with our minimal frontend which translates all keyboard interactions into the related character tables, requesting a random image of the characters on each keypress.
A total of 153.000 users created a text on typetodesign.com.
They immediately shared this on social media, most of them using Twitter where it reached millions of people. This led to new people trying it out for themselves.
And because all design influencers are also on Twitter, relevant design blogs and websites started to take over the news.
Typetodesign.com became AWWWARDS site of the day.
Typetodesign.com was the perfect exhibition for creation around typography and its endless possibilities. Exactly what the platform ‘36 Days of Type’ stands for.
Creating a new typeface can be the most difficult but rewarding disciplines in a designer’s world. To promote the online challenge “36 Days of Type”, we needed an idea that would highlight the thousands of kick ass designs that were submitted.
The idea was to create typetodesign.com, a site that creates a randomly generated font out of Instagram content, using all the characters designed for “36 Days of Type”. Type it, design it, hang it on your wall.
36daysoftype.com is an awesome project that invites designers and artist to unleash their creativity and create letters and numbers in a unique way and upload them to Instagram (#36daysoftype)