| Title | GO GLOBAL |
| Brand | GOOGLE |
| Product/Service | WEBSITE |
| Category |
A10. Innovative Use of Technology |
|
Entrant Company
|
KOLLE REBBE Hamburg, GERMANY
|
|
Advertising Agency
|
KOLLE REBBE Hamburg, GERMANY
|
|
Advertising Agency 2
|
EQUEO Berlin, GERMANY
|
|
Production Company
|
MARKENFILM Wedel, GERMANY
|
Credits
| Stefan Wübbe |
Kolle Rebbe Gmbh |
Chief Creative Officer |
| Thomas Knüwer |
Kolle Rebbe Gmbh |
Unit Creative Director |
| Oliver Ramm |
Kolle Rebbe Gmbh |
Unit Creative Director |
| Peter Gocht |
Kolle Rebbe Gmbh |
Unit Creative Director |
| Michael Ploj |
Kolle Rebbe Gmbh |
Creative Director |
| Sabrina Patzek |
Kolle Rebbe Gmbh |
Art Director |
| Frederik Oesterlin |
Kolle Rebbe Gmbh |
Copywriter |
| Bjoern Hansen |
Kolle Rebbe Gmbh |
Account Manager |
| Björn-Thore Bietz |
Kolle Rebbe Gmbh |
Account Manager |
| Martin Strobel |
Kolle Rebbe Gmbh |
Graphic Designer |
| Stephan Lorse |
Kolle Rebbe Gmbh |
Graphic Designer |
| Tim Keller |
Kolle Rebbe Gmbh |
Planner |
| Bey-Bey Chen-Rönz |
Kolle Rebbe Gmbh |
Agency Producer |
| Nina Offermann |
Kolle Rebbe Gmbh |
Agency Producer |
| Jan Haase |
Kolle Rebbe Gmbh |
Online Art Director |
| Patrick Gerull |
Kolle Rebbe Gmbh |
Online Art Director |
| Christian Raschke |
Kolle Rebbe Gmbh |
Online Concept |
| Gregory Jacob |
Cloud Nine |
Banner Developement |
Creative Execution
The heart of the initiative is a website that combines Google services: Search, Translate and Trends, in a new way. After user enters the product, input is translated into more than 80 languages and compared with corresponding search queries across the globe. The entrepreneur immediately has an overview of countries by ranking, product demand, competitors, Internet usage and online advertising costs.
Partners of the initiative help the entrepreneurs with translations of their website, tax, customs and logistics issues. Users can also acquire further export expertise through a wide variety of video tutorials by experts, covering theory and practice.
To date there have been more than 600,000 media impressions, more than 700,000 potential checks and over 13,000 entrepreneurs took part in training courses und events.
More and more B2B buyers worldwide are searching for products on the Internet. However, small and medium-sized German businesses still hesitate to use Market 2.0 due to lack of time, expertise or budget for export activities. As a result, they fall behind the international competition.
What if using Big Data could help them find out, in a simple way, in which countries people are looking for their products – and how they can export and advertise there? The “Weltweit Wachsen” (Go Global) initiative offers entrepreneurs support in discovering and developing new export markets online.