Title	KENT FEAST TO REMEMBER
Brand	MONDELÉZ
Product/Service	KENT
Category	F03. Use of Co-Creation & User Generated Content
Media Agency	STARCOM MEDIAVEST GROUP Istanbul, TURKEY
Entrant Company	STARCOM MEDIAVEST GROUP Istanbul, TURKEY
Media Agency 2	STARCOM MEDIAVEST GROUP Istanbul, TURKEY

Creative Execution

We thought that a platform where the ones who identify oneself with the elders or families they saw in Kent can tell their stories with happy endings would take their attention.. Moreover, we designed this platform to provide them a way to share their best feast messages with the way they want and send it in a the simpe and meaningful way to the ones they want.

Confirmed video numbers: 784 In digital channel: Our contents which are created by our consumers watched 2.451.861 times. There were 40 different commercials where consumers takes the lead role and they were not just coming from Turkey but from other countries as well.

Everyone who remember the loved ones both far away and nearby, who doesn’t forget, who wants to celebratet; can send their Feast messeages to all Turkey, even to whole world and they can get starring in commercials of the feast this time!