LIKE ANY OTHER JOB INTERVIEW. ALMOST.
| Title | LIKE ANY OTHER JOB INTERVIEW. ALMOST. |
| Brand | SWEDISH ARMED FORCES |
| Product/Service | RECRUITMENT |
| Category |
B05. Business Products & Services / Corporate Image & Communication |
|
Entrant Company
|
DDB STOCKHOLM, SWEDEN
|
|
Advertising Agency
|
DDB STOCKHOLM, SWEDEN
|
|
Media Agency
|
PHD Stockholm, SWEDEN
|
|
Production Company
|
B-REEL Stockholm, SWEDEN
|
Credits
| Tomas Granath |
Ddb Stockholm |
Art Director |
| Martin Lundgren |
Ddb Stockholm |
Copywriter |
| Fredrik Simonsson |
Ddb Stockholm |
Creative Director |
| Magnus Jakobsson |
Ddb Stockholm |
Creative Director |
| Jacob Sandström |
Ddb Stockholm |
Business Director |
| Camilla Ryttare |
Ddb Stockholm |
Account Manager |
| Cornelia Wangel |
Ddb Stockholm |
Planner |
| Roshanak Fatahian |
Ddb Stockholm |
Digital Account Manager |
| Jon Dranger |
Ddb Stockholm |
Digital Director |
| Michael Lokner |
Ddb Stockholm |
Technical Director |
Creative Execution
In this job interview we made it possible for people to have direct contact trough video with a number of Swedish Armed Forces employees via satellite – during their missions. A chat roulette with the most inaccessible authority in Sweden. Live, unedited and open for everyone. The hub was supported by a fully integrated campaign .
In the end over a hundred thousand people interacted with the Swedish Armed Forces trough the interviews with an average time spent of seven minutes. Actual recruiting numbers during this period is a matter of confidentiality
The two biggest barriers people have when considering a military career is that they don’t see it as a job and they don’t have any relation to the Swedish Armed Forces. We had to show people what a military career is all about and we had to open this inaccessible authority once and for all.
So for once we just did what all other employers do, we invited people to a job interview. But we did it in our own way. More specific, we made it possible for people to have direct contact trough video with a number of Swedish Armed Forces employees via satellite – during their missions. A chat roulette with the most inaccessible authority in Sweden. Live, unedited and open for everyone.
The interviews was promoted trough a fully integrated campaign. In the end over 100000 people interacted with the Swedish Armed Forces trough the interviews.