| Title | FIVE SECONDS |
| Brand | NORWEGIAN AIR AMBULANCE |
| Product/Service | EMERGANCY HELP |
| Category |
D01. Web Banner |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
STARCOM Oslo, NORWAY
|
Credits
| Bjørnar Buxrud |
TRY |
Copywriter |
| Torkild Jarnholt |
TRY |
Copywriter |
| Yngve Holtberget |
TRY |
Account Director |
| Ulla Hennum Birkrem |
TRY |
Project Manager |
| Eirik Huse |
Apt |
Motion |
| Philip Notland |
TRY |
Designer |
Creative Execution
In the YouTube-banner viewers were exposed to the perspective of a person experiencing a life threatening collapse. We asked the viewers to use their waiting time to make those waiting for emergency health care shorter.
The pre-roll generated the highest numbers of visits to the Norwegian Air Ambulance-web page ever from a net-based activity.
Also when tested: The pre-roll was considered to be liked 63% more than the television commercials it was tested against. That is pretty impressive, coming from a media channel that is best known to create frustration.
Background:
The Norwegian Air Ambulance works towards reducing the response time of emergency health care in Norway. The organisation is 100% financed by its members: The more members, the more helicopters can be bought and more personnel trained.
Our task was to show Norway the importance of Norwegian Air Ambulance. And to generate traffic to the website of the organisation.
Strategy:
The Internet has made us impatient. Few things awaken as much frustration as a five second wait for a YouTube-video.
But if waiting a few seconds for a YouTube-video feels like forever,
Imagine what waiting for lifesaving help would feel like.
Idea:
We made a YouTube-banner that addressed the frustration of waiting for YouTube content and allowed the viewers to shorten the wait for those who are in need of emergency health care.