| Title | CLICKTWO TRAVEL |
| Brand | MOMONDO |
| Product/Service | TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE |
| Category |
A02. User experience |
|
Entrant Company
|
McCANN LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
McCANN LONDON, UNITED KINGDOM
|
Credits
| Rob Doubal |
McCann London |
Co-President/Chief Creative Officer |
| Laurence Thomson |
McCann London |
Co-President/Chief Creative Officer |
| Thomas Ilum |
McCann London |
Interactive Creative Director |
| Sanjiv Mistry |
McCann London |
Creative Director |
| Jamie Mietz |
McCann London |
Creative Director |
| Andrei Andreescu |
McCann London |
Creative Developer |
| Thomas Ilum |
McCann London |
Art Director/Copywriter |
| Sanjiv Mistry |
McCann London |
Art Director/Copywriter |
| Jamie Mietz |
McCann London |
Art Director/Copywriter |
| Andrei Andreescu |
McCann London |
Art Director/Copywriter |
| Colin Lee |
McCann London |
Designer |
| Dustin De Souza |
McCann London |
Designer |
| Andy Williams |
McCann London |
Account Manager |
| Laura Weightman |
McCann London |
Account Manager |
| Dheerna Parmar |
McCann London |
Agency Producer |
| Tom McLoughlin |
McCann London |
Agency Producer |
| Sarah-Louise Van Uden |
McCann London |
Project Manager |
| Tom Wong |
McCann London |
Head of New Business |
| Paul Jenkinson |
Craft |
Editor |
Creative Execution
We created ClickTwo Travel – a free browser extension downloadable from the Chrome Store. ClickTwo Travel finds you the cheapest flight when you double-click a place name or trigger word anywhere on the web. A Facebook brag from a friend in Sydney, a YouTube video on surfing in Bali, a food blog about the pizza in Rome… wherever you find inspiration to travel, just double-click the place name and go. ClickTwo Travel makes flight search more spontaneous, and turns travel into an impulse purchase.
With ClickTwo Travel installed, the whole internet suddenly became one huge invitation to travel. Within days of its launch in April 2015, ClickTwo Travel featured on top travel and tech sites like FWA and Contagious, and so far has a click-though rate of 5%, 50 times higher than conventional online advertising. But most importantly, it put the entire world just two clicks away.
Traditional flight searching can be time-consuming and frustrating. Which means that flight search engines are losing out on business. Momondo – a Danish flight search engine – wanted to address this problem. Our insight? For most people, travel inspiration begins on non-travel websites. If we could somehow reach our audience on those sites, we could change the way the category works.