Fabienne Dulac/Quentin Delobelle/Annabel Salesa/Severin Cassan/Laurence Poucan/E |
Orange |
Advertiser Supervisors |
Pascal Nessim/Charles Georges-picot |
Marcel |
Ceos |
Anne De Maupeou |
Marcel |
Creative Chairman |
Fabien Teichner/Dimitri Guerassimov |
Marcel |
Chief Creative Officers |
Lionel Bui |
Marcel |
Creative Director |
Vincent Boursaud/Julien Princet/Eulalia Bartolomeu |
Marcel |
Art Directors |
Damien Veillet/Rodolphe Pedrono |
Marcel |
Copywriters |
Philippe Franc/Jeanne Neuschwander |
Marcel |
Account Supervisor/Account Manager |
Nicolas Levy |
Marcel |
International Strategies Director |
Eva Castrillo/Barbara Cruchet/Manon Lapeyre/Paul Marty |
Marcel |
Groupm Manager/Project Managers |
Mélanie Colleou/Nathalie Rolland/Andréa Forte |
Marcel |
Pr/Epr Managers/Community Manager France |
Louis Da Silva/Maximilien Borne |
Marcel |
Technical Director/Technical Project Manager |
Stéphane Nauroy/Vincent Mayol |
Marcel |
Creative Technologist/Head Of User Experience |
Etienne Durand/Eric Beaufol/Marie Tenegal/Lucia Barroso |
Marcel |
Developers |
Cédric Dubourg/Margaux Bail |
Indaprod |
Film "alexis/The Photographer": Director And Editor/Director's Assistant |
Baptiste Baradat |
Indaprod |
Film "alexis/The Photographer": Executive Producer |
Romain Alary/Maxime Berland |
Indaprod |
Film "alexis/The Photographer": Chief Operator/Sound Engineer |
Julien Faure/Romain Boileau |
Troublemakers.tv |
Films "lea/Joan" And "charlie/David": Director/Editor |
James Hagger/Aurélie Chevalier/Charles Philippe Bowles |
Troublemakers.tv |
Films "lea/Joan" And "charlie/David": Ceo And Executive Producer/Producer/Producer Assistant |
Julien Petit/Kerwin Rolland |
Troublemakers.tv |
Films "lea/Joan" And "charlie/David": Chief Operator/Sound Engineer |
There is a place where love doesn’t weight anything at all : The Orange Cloud.
We decided to store all the 40 000 locks on this Cloud.
We created a new virtual Pont des Arts where all the locks has been reattached at their exact initial spot.
People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protect their most beautifull memories.
Most people don’t know how much the Orange Cloud is powerfull to protect and store thier most precious files. So we had to do something spectacular to highlight this Orange service and increase the sales.
When the french autorities decided to remove the Love locks from the world famous Pont des Arts we came accross Alexis, a young photographer who has shots the 40000 locks before they were to be removed. And we decided to store all the locks on the Orange Cloud. Then we created a new virtual Pont des Arts where all the locks has been reattached at their exact initial spot.