RELOCKLOVE

TitleRELOCKLOVE
BrandORANGE
Product/ServiceORANGE FRANCE
Category B07. Financial, Commercial Public Services, Healthcare & Medical
Entrant Company MARCEL Paris, FRANCE
Advertising Agency MARCEL Paris, FRANCE
Production Company INDAPROD Paris, FRANCE
Production Company 2 TROUBLEMAKERS.TV Paris, FRANCE
Credits
Name Company Position
Fabienne Dulac/Quentin Delobelle/Annabel Salesa/Severin Cassan/Laurence Poucan/E Orange Advertiser Supervisors
Pascal Nessim/Charles Georges-picot Marcel Ceos
Anne De Maupeou Marcel Creative Chairman
Fabien Teichner/Dimitri Guerassimov Marcel Chief Creative Officers
Lionel Bui Marcel Creative Director
Vincent Boursaud/Julien Princet/Eulalia Bartolomeu Marcel Art Directors
Damien Veillet/Rodolphe Pedrono Marcel Copywriters
Philippe Franc/Jeanne Neuschwander Marcel Account Supervisor/Account Manager
Nicolas Levy Marcel International Strategies Director
Eva Castrillo/Barbara Cruchet/Manon Lapeyre/Paul Marty Marcel Groupm Manager/Project Managers
Mélanie Colleou/Nathalie Rolland/Andréa Forte Marcel Pr/Epr Managers/Community Manager France
Louis Da Silva/Maximilien Borne Marcel Technical Director/Technical Project Manager
Stéphane Nauroy/Vincent Mayol Marcel Creative Technologist/Head Of User Experience
Etienne Durand/Eric Beaufol/Marie Tenegal/Lucia Barroso Marcel Developers
Cédric Dubourg/Margaux Bail Indaprod Film "alexis/The Photographer": Director And Editor/Director's Assistant
Baptiste Baradat Indaprod Film "alexis/The Photographer": Executive Producer
Romain Alary/Maxime Berland Indaprod Film "alexis/The Photographer": Chief Operator/Sound Engineer
Julien Faure/Romain Boileau Troublemakers.tv Films "lea/Joan" And "charlie/David": Director/Editor
James Hagger/Aurélie Chevalier/Charles Philippe Bowles Troublemakers.tv Films "lea/Joan" And "charlie/David": Ceo And Executive Producer/Producer/Producer Assistant
Julien Petit/Kerwin Rolland Troublemakers.tv Films "lea/Joan" And "charlie/David": Chief Operator/Sound Engineer

Creative Execution

There is a place where love doesn’t weight anything at all : The Orange Cloud. We decided to store all the 40 000 locks on this Cloud. We created a new virtual Pont des Arts where all the locks has been reattached at their exact initial spot.

People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protect their most beautifull memories.

Most people don’t know how much the Orange Cloud is powerfull to protect and store thier most precious files. So we had to do something spectacular to highlight this Orange service and increase the sales. When the french autorities decided to remove the Love locks from the world famous Pont des Arts we came accross Alexis, a young photographer who has shots the 40000 locks before they were to be removed. And we decided to store all the locks on the Orange Cloud. Then we created a new virtual Pont des Arts where all the locks has been reattached at their exact initial spot.