| Title | BA 'FLIGHT GAME' |
| Brand | BRITISH AIRWAYS |
| Product/Service | BRITISH AIRWAYS |
| Category |
G01. Branded Games |
|
Entrant Company
|
FRAMESTORE London, UNITED KINGDOM
|
|
Advertising Agency
|
INNOVISION London, UNITED KINGDOM
|
|
Production Company
|
FRAMESTORE London, UNITED KINGDOM
|
|
Production Company 2
|
CONTAINER 21 London, UNITED KINGDOM
|
Credits
| Robin Carlisle |
Framestore |
Installation Director |
| Jonny Dixon |
Framestore |
Producer |
| Chris Rayner |
Framestore |
Lead Developer |
| Mark Nicholson |
- |
Audio and Sound Designer |
| Emanuele Paris |
Container 21 |
Executive Director |
| Patrick Tomasini |
Container 21 |
CEO |
Creative Execution
A custom custom-built flight game was created, utilising the Leap Motion controller. Players were able to fly a BA plane around a stylised version of Britain, using their hand to guide the plane to different destinations, picking up points along the way.
The entire game was built in the Unity engine in just four weeks, along with the sign-up system and back-end integration with Chinese social media site Weibo, where players scores would be shared.
The game was a huge success, with over 300 people having a go, including a certain Prince William.
British Airways wanted to create an interactive game to represent their brand at the GREAT Festival of Creativity in Shanghai, China. The game had to showcase Britain as a holiday destination as well as gather passenger information in an innovative and exciting way.