Title	LA MAISON DES CARRÉS
Brand	HERMÈS
Product/Service	ECOMMERCE
Category	A05. Illustration and Graphic Design
Entrant Company	AKQA Paris, FRANCE
Advertising Agency	AKQA Paris, FRANCE

Name	Company	Position
Peter Lund	AKQA	Creative Director
Pierre Marie		Illustrator
Daniel Baesler	AKQA	Design Director
Samuel Latchman	AKQA	UX/Delivery Director

Creative Execution

The entire universe of the house is illustrated; intricate architecture, rooms and characters all created in the same, instantly recognisable style. Despite the complexity, La Maison des Carrés is fully responsive - an ever-changing house available on any device, in 27 countries across Europe, Asia and America. Bringing together more than 600 different products, their incredible quality is showcased through a rich and innovative presentation – users can get so close to the silk, they can even ‘touch’ it. And always available to buy in just three simple clicks.

From the world of fashion to industry reviews, La Maison des Carrés has attracted huge media and consumer attention. The worldwide coverage includes articles in Elle, Vogue, Creative Review, New York Post, WWD Japan, Le Figaro and Creativity. N.B. For more detailed results and statistics, please see ‘Confidential Information’.

An icon of French luxury fashion, Hermès silk is unique in its fantasy and playfulness. To house this vibrantly creative world, the conventional e-commerce experience needed to be reimagined – moving beyond purchase to a total immersion in the artistry of the brand. An approach free enough to combine the artistry and craftsmanship of La Maison des Carrés with the pragmatism of a clear and intuitive e-commerce presentation of more than 600 products. Idea: Bring to life the impossible in all its original creativity, inspired by a vision of the perfect physical store. Always welcoming and informative, perfect customer service combines with delightful surprises unrestrained by the real world, to create a digital store as unique as the scarves themselves.