| Title | LA MAISON DES CARRÉS |
| Brand | HERMÈS |
| Product/Service | ECOMMERCE |
| Category |
C01. Websites |
|
Entrant Company
|
AKQA Paris, FRANCE
|
|
Advertising Agency
|
AKQA Paris, FRANCE
|
Credits
| Peter Lund |
AKQA |
Creative Director |
| Pierre Marie |
|
Illustrator |
| Daniel Baesler |
AKQA |
Design Director |
| Samuel Latchman |
AKQA |
UX/Delivery Director |
| Nicolas Le Pallec |
Akqa |
Technical Director |
| Jennifer Heape |
Akqa |
Senior Copywriter |
| Jean-Philippe Sainsot |
Akqa |
Senior Account Director |
| Guena Cyprien |
Akqa |
Project Manager |
| Hugo Thomas |
Akqa |
Motion Designer |
Creative Execution
The entire universe of the house is illustrated; intricate architecture, rooms and characters all created in the same, instantly recognisable style. Despite the complexity, La Maison des Carrés is fully responsive - an ever-changing house available on any device, in 27 countries across Europe, Asia and America.
Bringing together more than 600 different products, their incredible quality is showcased through a rich and innovative presentation – users can get so close to the silk, they can even ‘touch’ it. And always available to buy in just three simple clicks.
From the world of fashion to industry reviews, La Maison des Carrés has attracted huge media and consumer attention.
The worldwide coverage includes articles in Elle, Vogue, Creative Review, New York Post, WWD Japan, Le Figaro and Creativity.
N.B. For more detailed results and statistics, please see ‘Confidential Information’.
An icon of French luxury fashion, Hermès silk is unique in its fantasy and playfulness.
To house this vibrantly creative world, the conventional e-commerce experience needed to be reimagined – moving beyond purchase to a total immersion in the artistry of the brand.
An approach free enough to combine the artistry and craftsmanship of La Maison des Carrés with the pragmatism of a clear and intuitive e-commerce presentation of more than 600 products.
Idea:
Bring to life the impossible in all its original creativity, inspired by a vision of the perfect physical store.
Always welcoming and informative, perfect customer service combines with delightful surprises unrestrained by the real world, to create a digital store as unique as the scarves themselves.