| Title | HAPPY PEAR |
| Brand | MARIO HALLER DISTILLATES |
| Product/Service | SPIRITS / LIQUORS |
| Category |
A07. Use of Video |
|
Entrant Company
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
|
Advertising Agency
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
Credits
| Axel Eckstein |
Leo Burnett Schweiz Ag |
Executive Creative Director |
| Christian Bircher |
Leo Burnett Schweiz Ag |
Creative Director |
| Bastian Otter |
Leo Burnett Schweiz Ag |
Copy Writer |
| Margrit Gassner |
|
Illustrator |
|
Lilou Studios |
Production |
Creative Execution
After all yodelling, as per Augustinus von Hippo is a 'wordless outpouring of joy, that is so great that
it breaks all the words'.
On the website http://www.happy-pear.com/ one could try and yodel, like in bygone days and also
partake in a interactive competition. The star featured on the website is a lovingly animated pear
figure - the same one that adorns the label of the Vintage Edition. By using the keyboard one can
try yodelling a cheerful melody and win a bottle of liquor. But that's not enough, yodelling set's a
mechanism in motion that fills two virtual glasses. So there, reason to go 'toast' with your online
friends.
We've incorporated yodelling, illustration and bringing the Swiss traditional method that Mario
Haller Distillates uses closer to the consumer, which all stays in line with the brand believes.
There was much yodelling, but drinking was more Mario Haller Distillates was able to strengthen his relationship with his patrons further. And a whole lot of new fans were added.
http://entrypages.ch/mario-haller-happy-happy-pear/
Mario Haller Distillates produces fruit spirits using the Swiss traditional methods. This means that
the fruits ripen naturally and without the help of pesticides. The trees from surrounding areas are
not artificially fertilized. Each pear is hand-picked and from that crop, their well received vintage
edition barndy was produced - from totally untreated, 'happy' fruits.