| Title | GLEAM OF HOPE |
| Brand | HUMANIS |
| Product/Service | SOCIAL ACTION |
| Category |
E02. Interactive Video |
|
Entrant Company
|
FF PARIS, FRANCE
|
|
Advertising Agency
|
FF PARIS, FRANCE
|
Credits
| Fred/Farid |
FF PARIS |
Chief Creative Officers |
| Olivier Lefebvre/Benjamin Marchal |
FF PARIS |
Executive Creative Director |
| Lena Monceau/Julia Deshayes |
FF PARIS |
Copywriter |
| Lena Monceau/Julia Deshayes |
FF PARIS |
Art Director |
| Karim Natouri/David Chenu/Isabelle Genest/Charlotte Arditi |
HUMANIS |
Clients |
| Jonathan Serog/Marine Ravinet/Amandine Decourcelle |
FF PARIS |
Account Supervisor |
| Adelyne Cazot |
FF PARIS |
Digital Producer |
| Emmanuel Clavier |
FF PARIS |
Technical producer |
| Anne Mascorda |
- |
Post producer |
| Mustafa Mazouzi |
STARLOO |
Director |
| Mathilde Manaud/Pierre Jaspard |
STARLOO |
Producer |
| Léo Copet/Robin Riccitiello |
BCKSTG |
Music Supervisor |
| Marcel Alexander Wiebenga/Michiel Marsman |
Sizzer Amsterdam |
Music Company |
Creative Execution
Humanis is a human brand committed to help and improve people’s life. People are the heart of the idea. It’s only about people joining forces to help and support others. The brand offers the opportunity to make it happened by letting people know about the disease, experiencing it and collecting funds to research funding. Moreover the clip involves and shows blind people relatives, as they are the ones who care more about their loved ones.
As Gleams of hope is a full digital experience, all the PR & EPR activation was first very focus on digital natives and opinion leaders for them to experience and then relay to the public.
2982 gleams had revealed the video in only 24 hours
They were over 5000 songs downloaded
584k of people were impacted on social medias
884 mentions on Twitter
Minute buzz, a very famous blog, and the most influent one in France with 555 000 followers, tweeted and posted of FB about Gleams of hope.
The Huffington post wrote an article about the operation
The brand Humanis mentionned in 50% of the tweets (while the brand awareness was very low at the time when the campaign was aired).
15 online press releases (CB News, Air of Melty, Huffington post, Stratégies, Dailymotion stratégies, Tribune de l’assurance, Coloribus, Advertlog, L’ADN, Minutebuzz, Noodls, Trop bon trop com, Adland, Just marketing news, Digital New hub)
Seeing their loved ones is the most wished thing for a blind person. Instead of showing how it feels to live like a blind person and how to help we thought best would be for people to experience it and make them realize how it feels to see faces of their loved ones for the first time.
To do so we’ve launched “Gleams of hope”. A participative video clip, of the “Ain’t no mountain high enough” cover developed for Humanis, allowing viewers to see through the eyes of a blind person and give them the power to bring their own gleam of hope trough a digital experience. Joining all the glimmers of light reveals the clip that is actually made with portraits of blind people relatives.