| Title | TRY THE SIMPLE LIFE |
| Brand | LANDKREDITT BANK |
| Product/Service | LANDKREDITT BANK |
| Category |
F03. Use of Co-Creation & User Generated Content |
|
Entrant Company
|
HYPER Oslo, NORWAY
|
|
Advertising Agency
|
HYPER Oslo, NORWAY
|
|
Media Agency
|
KO&CO Oslo, NORWAY
|
|
Production Company
|
EPINOVA Oslo, NORWAY
|
Credits
| Fred Hauge |
Hyper |
Advisor |
| Ingeborg Justnes |
Hyper |
Project Manager |
| Ola Nielsen |
Hyper |
Copywriter |
| Kristian Haukland |
Hyper |
Art Director |
| Gro Larsson |
Hyper |
Social Media |
| Atle Mo |
Hyper |
Designer |
| Johannes Gorset |
Hyper |
Developer |
| Sindre Moen |
Hyper |
Developer |
| Bjørn Stuedal |
|
Photographer |
| Martin Pira |
JCPr |
Advisor PR |
| Rikke Voll |
JCPr |
Advisor PR |
| Mari Gregersen |
Ko/Co |
Advisor Media |
| Ralf Jørgensen |
Epinova |
Developer |
Creative Execution
We bought a house, created a booking system (Småbruksdrømmen.no) and essentially let the story evolve. We established local partnerships so the tenants had a long list of exiting things to do when they arrived; from horseback riding or making jam too testing the hammock outside thoroughly.
Our tentants photographed, documented and posted everything the simpler life can offer because they wanted to.
The project generated media coverage for three times the size of 2014’s marketing budget.
It was talked about on Norways two largest TV-channels and in countless local papers. By the end of the project our Facebook-page had more than twice as many followers as the banks own.
The bank had 20000 new visitors to their websites and the Smallholding sold for 40% more than what it was bought for, nearly making the whole campaign profitable on its own.
Landkreditt Bank is a bank with 1% brand awareness in a market dominated by big players and huge budgets.
In the very same market the most popular search word on Norway's real-estate sites were ‘Smallholding’ and one out of four Norwegians dreamt of buying one.
Therefore we spent a years worth of marketing on one, and put it out rent-free on Norways largest real-estate site. Landkreditt Banks own smallholding acted as the core of the campaign for over six months. The tenants were families who wanted to put their dream of a simpler life to the test.
Additionally we made it as easy as possible for our tentants to create and post good content to the social platforms our target group already spent time: Facebook and Instagram.