Title	BIG MILK LANDING
Brand	UNILEVER BIG MILK
Product/Service	BIG MILK
Category	H02. Branded Tech off-line (incl. Digital Installation/Exhibit)
Entrant Company	180HEARTBEATS+JUNG von MATT Warsaw, POLAND
Advertising Agency	180HEARTBEATS+JUNG von MATT Warsaw, POLAND

Name	Company	Position
Mikołaj Sadowski	180heartbeats/JUNG v. MATT	Creative Director
Adam Smereczyński	180heartbeats/JUNG v. MATT	Senior Art Director
Agnieszka Staszczak	180heartbeats/JUNG v. MATT	Copywriter
Anna Kulpa	180heartbeats/JUNG v. MATT	Social Media Manager
Marek Zawada	180heartbeats/JUNG v. MATT	Experiential Director
Agnieszka Wójcik	180heartbeats/JUNG v. MATT	Account Manager
Anna Kwiatkowska	180heartbeats/Jung V. Matt	Account Manager
Agata Kłosowska	180heartbeats/JUNG v. MATT	Performance Manager
Jacek Studziński	180heartbeats/JUNG v. MATT	Senior Strategy Planner

Creative Execution

On 26th of July we organised “Big Milk Landing” event in one of the polish cities. To do that we designed unique machine named BigMilkopter. BM-01 is basically a flying freezer carrying 24 Big Milks and droping them on small parachutes to the crowd. Everone who wanted landing to happen near them could use their mobile to call the BigMilkcopter. Than we directed the drone to the respective locations and dropped Big Milks where the most people wanted them.

The event gathered 4000 people, to which BM-01 delivered Big Milks throghout the whole day. We’ve sampled almost 5000 ice cream and uncountable amount of simple joy. The materials recorded on the “Big Milk Landing” were used extensively in Big Milk’s social channels. People themselves delivered a lot of tagged content, which we published on the event website.

Joy is simple. It doesn’t take much to find it in your life. Just keep your head up and something good is going to happen. This thought led us to create “The Big Milk Landing” campaign, which was named after crazy idea to drop ice creams from the sky.