Title	#PAPERTWEET
Brand	ACF FRANCE / ACTION AGAINST HUNGER
Product/Service	ACF
Category	B08. Charities, Public Health, Safety & Awareness Messages
Entrant Company	WE ARE SOCIAL Paris, FRANCE
Advertising Agency	WE ARE SOCIAL Paris, FRANCE
Production Company	CAPORAL FILMS Paris, FRANCE

Name	Company	Position
Sandrine Plasseraud	We Are Social	Managing Director
Guillaume Lalu	We Are Social	Deputy Managing Director
Thomas Guilhot	We Are Social	Creative Director
Léo Palti	We Are Social	Art Director
Romain Payan	We Are Social	Art Director
Guillaume Clarke	We Are Social	Copywriter
Emmanuelle Hervéou	We Are Social	Account Director
Nathan Blaison	We Are Social	Account Manager
Jerome Raynaud		Film Director
	Caporal Films	Production Company

Creative Execution

We went to Haiti to meet people suffering from hunger and shot video to help document their pain, and help us spread the word about the campaign. We then distributed blank Papertweets and encouraged people to fill them in with their personal messages to our politicians. We repatriated, digitized and published online on papertweet.org and used ACF social channels, blogs and media to spread the world and encourage people to go to the plateform, choose a digitized papertweet and send it via Twitter to a politician. All papertweets were scheduled to be sent at the same time on June 15th, the global day of action against hunger, in order to put enormous pressure on politicians.

Thousands of tweets were sent on the 15th of June. Among those who sent tweets, were one of the most influential and popular French journalists, singers, media, and blogs. Since this mobilisation Action Contre la Faim and charity group Génération Nutrition met Annick Girardin, Secretary of State dedicated to Development at the Ministry of Foreign Affairs.

#Papertweet is a social crowd-speaking campaign aimed at increasing politicians' awareness around undernutrition. Despite undernutrition killing 3 million people every year, France spends less than 1% of its budget on fighting hunger worldwide. Action Against Hunger teamed up with charity group Génération Nutrition to create #Papertweet, a way to give a voice to all those suffering from hunger. The concept: distributing Papertweets to people suffering from undernutrition, giving them the means to voice their own misery. The Papertweets were then collected, repatriated, digitized and published online on papertweet.org. Internet users could then choose a digitized online papertweet and send it via Twitter to a politician of their choice. Media, blogs, celebrities and other opinion-leaders have gotten involved and have shared this initiative. On 15th June, the global day of action against hunger, hundreds of tweets were sent to our political decision-makers.