| Title | #IN THE NAME OF BREASTS |
| Brand | CARTE NOIRE |
| Product/Service | LET'S TALK ABOUT BREAST CANCER |
| Category |
E01. Social Video |
|
Entrant Company
|
BETC Paris, FRANCE
|
|
Advertising Agency
|
BETC Paris, FRANCE
|
|
Production Company
|
CONTROL FILMS Paris, FRANCE
|
Credits
| Manoelle Van Der Vaeren |
Betc |
Creative Director |
| David Aronson |
Betc |
Copywriter |
| Fanny Molins |
Betc |
Copywriter |
| Pierre Caurret |
Betc |
Art Director |
| Caroline Bouillet |
Betc |
Agency Producer |
| Mal |
- |
Directors |
| - |
Schmooz |
Sound Production |
| Mathilde Reymondier/Elisabète Vidal/Xavier Seyrig |
Carte Noire |
Brand Management |
| Anne-isabelle Cerles/Vincent Reynaud Lacroze/Amandine Platet |
Betc |
Agency Management |
Creative Execution
We launched the campaign with this video which features famous French personalities such as singer Micky Green, underwear designer Chantal Thomas and musician Yelle (who also created the original soundtrack for the campaign).
1.5 million views online within the first week and was shared more than 50.000 times.
Over 100 articles in both online and printed press for example Rolling Stone Magazine, Le Figaro and Grazia.
The campaign was featured and talked about on several major television channels in France (Canal+, France 2, France 3, France 5, D8 and iTele).
For the Breast Cancer Awareness Month, we created a social campaign for France under the hashtag #AuNomDesSeins (“In the name of breasts”). The campaign encourages women to book breast screenings and asks them to post their own pictures on social media with the hashtag in order to spread the word.