| Title | PUSH THE LIMITS |
| Brand | PEUGEOT |
| Product/Service | PEUGEOT 308GTI |
| Category |
E04. Other Video |
|
Entrant Company
|
BETC Paris, FRANCE
|
|
Advertising Agency
|
BETC Paris, FRANCE
|
|
Production Company
|
WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
|
Credits
| Rémi Babinet |
Betc |
Executive Creative Director |
| Vincent Behaeghel |
Betc |
Creative Director |
| Eric Astorgue |
Betc |
Art Director |
| Jean-Christophe Royer |
Betc |
Copywriter |
| Thibault Blacque-Belair |
Betc |
Agency Producer |
| Severine Flamand |
Betc |
Assistant Art Director |
| Noam Murro |
- |
Director |
| - |
Kouz Production |
Sound Production |
| Guillaume Couzy/Stéphane Levi/Nathalie Le Maitre/Céline Penthou |
Peugeot |
Brand Management |
| Henri Tripard/Julien Grimaldi/Anne-Laure Weulersse/Vittorio Lucchini Gilera/Emil |
Betc |
Agency Management |
Creative Execution
The film, set in a big American city, opens up on the Peugeot 308 GTi by Peugeot Sport as it races through the streets, chased by a bunch of thugs. The story is brought to life by orchestrating incredible car stunts. An unexpected star of the movie is Crystal the monkey, one of the funniest and most famous capuchin monkeys in Hollywood.
As a real Hollywood blockbuster movie, the film was launched via an extensive online a media plan aimed at creating viral streams on social media platforms.
13 million views (Youtube & Facebook)
The Peugeot 308 GTi by Peugeot Sport produces 270 hp, allowing it to accelerate from 0 to 100 km/h in 6 seconds - a leap forward in terms of performance.
To showcase the groundbreaking performance of the car and its unique driving qualities, we created a cross-media international campaign.