THE HOUSE HUNTERS JOURNEY
| Title | THE HOUSE HUNTERS JOURNEY |
| Brand | DNB ( THE NORWEGIAN BANK ) |
| Product/Service | BUYING A HOUSE |
| Category |
A01. Interface & Navigation |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
Credits
| Thorbjorn Ruud |
POL |
Art Director |
| Petter Bryde |
POL |
Copywriter |
| Ina Egelandsdal |
POL |
Account Manager |
| Monika Augustsson |
POL |
Account Director |
| Ole Jakob Bø Skattum |
POL |
Graphic Designer |
| Christian Lauritzen |
Pol |
Graphic Designer |
| Christian Lundvall |
Apt |
3D artist |
| Eirik Huse |
Apt |
Motion |
| Frode Ekeberg |
Apt |
Motion |
| Magne Hage |
Apt |
Motion |
| Anders Stalheim Øfsdahl |
Apt |
Digital Developer |
| Martin Klausen |
Apt |
Designer |
| Thomas Emil Johanessen |
Apt |
Designer |
| Pål Smith-Amundsen |
Apt |
Digital Developer |
| Marius Nohr |
Apt |
Digital Developer |
| Lisa Canneaux |
Apt |
Digital Produser |
| Magne Lyngner |
Bacon OSL |
Executive Producer |
| Martin De Turah |
Bacon OSL |
Director |
| Andreas Nilsson |
Bacon OSL |
Director |
| Marie Kristiansen |
Bacon OSL |
Director |
Creative Execution
This is not a campaign site. The House Hunters Journey is fully integrated with the Norwegian Bank's existing website and their 2 million daily users. That means that all DNB's Digital services are implemented in the solution. Meaning applying for loans, insurance and the opportunity to chat with both real estate agents and banking advisors. We utilized our most experienced developers teamed up with our motion graphics experts to harness the power of moving images in the browser.
After only 4 months, over 800,000 Norwegians had completed the House Hunters Journey - a relatively high figure considering the country only has 5 million inhabitants. 22% of all loan applications to The Norwegian Bank are coming through The House Hunters Journey.
Buying a house is the ultimate emotional and rational purchasing decision. There is a great need for information and guidance along the way. The problem is that such information is widely dispersed, depending on what stageyou are at in the buying process’.We've gathered everything you need to know in one place. We designed a website that offers detailed journey with tips on how to manage the whole moving process. This helps peoplefeel that the brand is categorically on their side throughout the moving process.‘From the customer’s very first thought about buying a home until a contract is signed, the customer has been on an emotional journey that has included bothhighs and lows. Since such information is often presented complicated and factual, we would make a unique visual experience as well.