Title	A MOST IRRITATING CAMPAIGN TO ANNOUNCE HUMO MAGAZINE'S STRESS SPECIAL
Brand	HUMO MAGAZINE
Product/Service	HUMO'S STRESS SPECIAL
Category	B06. Publications & Media
Entrant Company	MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency	MORTIERBRIGADE Brussels, BELGIUM
Media Agency	MEDIALAAN, BELGIUM
Production Company	RISTRETTOFILMS Tervuren, BELGIUM

Name	Company	Position
Lisbeth Rillaerts	Humo	Client
Thomas Van Campenhout	Humo	Client
Elvira Torfs	Humo	Client
Jens Mortier	Mortierbrigade	Creative Director
Joost Berends	Mortierbrigade	Creative Director
Philippe De Ceuster	Mortierbrigade	Creative Director
Vincent D'Halluin	Mortierbrigade	Strategic Director
Jens Mortier	Mortierbrigade	Creative
Philippe De Ceuster	Mortierbrigade	Creative
Yana Gestels	Mortierbrigade	Creative
Jesse Van Gysel	Mortierbrigade	Creative
Hanne Fransen	Mortierbrigade	Creative
Kirsten Ryvers	Mortierbrigade	Creative
Eline Rousseau	Mortierbrigade	Agency Producer
Sophie Bayeul	Mortierbrigade	DTP
Vito Latorrata	Mortierbrigade	DTP
Yoann Stas	Mortierbrigade	Graphic Designer
Ruth Laukens	Mortierbrigade	Digital Producer
Geoffrey Vandamme	Mortierbrigade	Digital Production
Barbara Vandekonijnen		Illustrator

Creative Execution

People were directed to our online stresstest via stressful banners. And on the landingpage very embarrassing sites and sounds popped up.

WE GOT 178 COMPLAINTS BUT ALSO 34.000 EXTRA SALES OVER A PERIOD OF THREE WEEKS OVER 100.000 PEOPLE DID THE ONLINE STRESSTEST

Humo Magazine is a Belgian satirical weekly. They launched a special on stress. To promote this, we created a very irritating campaign. People were directed to our online stresstest via stressful banners. And on the landingpage very embarrassing sites and sounds popped up. WE GOT 178 COMPLAINTS BUT ALSO 34.000 EXTRA SALES OVER A PERIOD OF THREE WEEKS OVER 100.000 PEOPLE DID THE ONLINE STRESSTEST HUMO!