Title	DS SIGNATURE ART
Brand	DS
Product/Service	AUTOMOTIVE
Category	A10. Innovative Use of Technology
Entrant Company	DPDK Rotterdam, THE NETHERLANDS
Advertising Agency	DPDK Rotterdam, THE NETHERLANDS

Creative Execution

The intro is a mix of code, design and video all melted together. After this, you are invite to place your signature. Writing your signature works best on mobile. Just draw with your finger and voila: there it is. Visiting on desktop? you can connect with your smartphone and draw on there, having your signature appear on your desktop screen like magic. Or just use your mouse or touchpad of course. The signatures are presented in a 3D environment created using WebGL. Highly advanced frontend animation was used to connect all different scenes together seamlessly.

Without use of additional media, over 5500 Signature Art pieces were created, coming from 141 different countries.

DS is a new car brand with roots strongly tied to Citroën. In its first year now, it needs to establish its own awareness and target group. The message: DS is an avant garde brand for the front runners in society. Everything DS does needs to be high tech but yet crafted by hand. Celebrating their partnership with the Dutch Filmfestival, we were asked to develop a digital activation. Inspired by actors signing a golden tile on the Dutch Walk of Fame, we created a digital platform that makes a 3D WebGL artwork out of your handwritten signature. Giving users the opportunity of personal expression in an avant-gardistic online environment. Since this was an activating campaign, we took a mobile first approach. Giving everybody the opportunity to express themselves.