ONE DOLLAR LESSON

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Case Film

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TitleONE DOLLAR LESSON
BrandKASPERSKY LAB
Product/ServiceKASPERSKY TOTAL SECURITY
Category A04. Animation/Motion Graphics
Entrant Company GREY MOSCOW, RUSSIA
Advertising Agency GREY MOSCOW, RUSSIA
Production Company WRONG Riga, LATVIA
Credits
Name Company Position
Alexey Artyukhov Grey Moscow Creative Director
Andrey Sivkov Grey Moscow Creative Director
Eric Groza Grey Moscow Creative Lead
Ivan Zarutsky Grey Moscow Art Director
Alexey Roschuk Grey Moscow Junior Art Director
Eduard Boev Grey Moscow Junior Copywriter
Pavel Teslenko Grey Moscow Project Manager
Andrey Glushkov Grey Moscow Senior Account Manager
Alexandra Kolesnikova Grey Moscow Account Manager

Creative Execution

We've built a 3D paper crafted universe with thousands objects, visualizing money transactions as you've never seen them before. Interactive infographics in the beginning showed users how online fraud has grown. Then, each user received a digital dollar that they could spend in different ways. As the dollar moved along its action packed journey, it transformed like digital origami into trains, planes and boats. Moving from the user's device, to firewalls, and payment servers. Along the way, digital threats emerged from the 3d world, forcing users to learn the secure methods to overcome them.

Visitors from 149 countries 26000+ hours of learning 85% learned to prevent cyber crime (according to online survey) 9000+ downloads of Kaspersky Total Security

Online financial fraud remains a complicated topic for the majority of Internet users. It's difficult to understand and boring to learn. To break down the complexity of online financial fraud once and for all, we decided to turn the world of code into 3D universe, to let users to follow money on its journey all the way to the bank.