| Title | ONE DOLLAR LESSON |
| Brand | KASPERSKY LAB |
| Product/Service | KASPERSKY TOTAL SECURITY |
| Category |
A11. Overall Aesthetic Design/Best Practice |
|
Entrant Company
|
GREY MOSCOW, RUSSIA
|
|
Advertising Agency
|
GREY MOSCOW, RUSSIA
|
|
Production Company
|
WRONG Riga, LATVIA
|
Credits
| Alexey Artyukhov |
Grey Moscow |
Creative Director |
| Andrey Sivkov |
Grey Moscow |
Creative Director |
| Eric Groza |
Grey Moscow |
Creative Lead |
| Ivan Zarutsky |
Grey Moscow |
Art Director |
| Alexey Roschuk |
Grey Moscow |
Junior Art Director |
| Eduard Boev |
Grey Moscow |
Junior Copywriter |
| Pavel Teslenko |
Grey Moscow |
Project Manager |
| Andrey Glushkov |
Grey Moscow |
Senior Account Manager |
| Alexandra Kolesnikova |
Grey Moscow |
Account Manager |
Creative Execution
We've built a 3D paper crafted universe with thousands objects, visualizing money transactions as you've never seen them before. Interactive infographics in the beginning showed users how online fraud has grown. Then, each user received a digital dollar that they could spend in different ways. As the dollar moved along its action packed journey, it transformed like digital origami into trains, planes and boats. Moving from the user's device, to firewalls, and payment servers. Along the way, digital threats emerged from the 3d world, forcing users to learn the secure methods to overcome them.
Visitors from 149 countries
26000+ hours of learning
85% learned to prevent cyber crime (according to online survey)
9000+ downloads of Kaspersky Total Security
Online financial fraud remains a complicated topic for the majority of Internet users. It's difficult to understand and boring to learn. To break down the complexity of online financial fraud once and for all, we decided to turn the world of code into 3D universe, to let users to follow money on its journey all the way to the bank.