Title	THE WANKBAND
Brand	PORNHUB
Product/Service	PORNHUB.COM
Category	B04. Travel, Entertainment, Leisure & Retail (incl. e-commerce and Restaurants)
Entrant Company	OFFICER AND GENTLEMAN Madrid, SPAIN
Advertising Agency	OFFICER AND GENTLEMAN Madrid, SPAIN

Name	Company	Position
Javier Iñiguez de Onzoño	Officer/Gentlemen	Chief Creative Officer
Alex Katz	Officer/Gentlemen	Chief Creative Officer
Julián Dueñas	Sr. Gordo	Animation

Creative Execution

The digital campaign consisted of a humorous, SFW promo video that worked as viral content to be shared among users; a website, where people can sign up to become beta testers and learn more about the product; a social campaign centered mainly on Twitter, (where we sent personalized messages to celebrities, politicians and environmentalists while maintaining a consistent conversation with users about the campaign) and, of course, the development of the device itself, in it's beta-testing phase. We also asked users to share their ideas on Twitter with the hashtag #wankband, the best of which being highlighted on the website.

The campaign was a huge success, surpassing all of the client’s expectations. Without any media investment the Wankband achieved worldwide media coverage,appearing in over 300 major news and entertainment channels. In the end, we were able to overcome the pornography taboo and gained 750 million earned media impressions. To date, promotional video has received more than 4 million total views,1.2 million people visited have the website and 120,000 have signed up to become beta testers. Even better, the response on social networks was extensive and overwhelmingly positive with over a million mentions, likes and comments.

Pornhub, the Internet's largest adult entertainment provider, wanted their brand to reach a wider audience while communicating their continued commitment to the environment. The insight was clear: Every day millions of hours of adult content are consumed on pornhub.com, wasting a huge amount of energy in the process. So we decided to allow users to redeem themselves with an innovative wearable technology that allows them to save the planet while they enjoy the brand’s website. That’s why we created the Wankband: the first device that generates energy from self-love. Now you can love the planet, by loving yourself. We made a SFW digital campaign to promote the NSFW brand through product innovation with the goal of getting people interested in the gadget and applying to become a beta tester. As a result brand become a global conversation topic, overcoming the pornography taboo and building a valuable relationship between the site and consumers while gaining widespread media coverage on conventional channels.