Title	WAVES : THE MUSIC VIDEO MADE ENTIRELY WITH SOUNDCLOUD COMMENTS
Brand	THE GEEK X VRV, ON AND ON
Product/Service	MUSIC VIDEO
Category	F03. Use of Co-Creation & User Generated Content
Entrant Company	FF PARIS, FRANCE
Advertising Agency	FF PARIS, FRANCE
Production Company	KILLDEATH PARIS, FRANCE
Production Company 2	BCKSTG Paris, FRANCE

Name	Company	Position
Jason Freites	KILLDEATH x BCKSTG (FF GROUP)	Creative Director
Souleman Diallo	KILLDEATH x BCKSTG (FF GROUP)	Copywriter
Yann Le Dluz	The Geek x vrv/On and On	Art director
Yann Nedelec/Lucile Gautier	The Geek x vrv/On and On	Account Directors
Leo Copet/Robin Riccitiello	KILLDEATH x BCKSTG (FF GROUP)	Account Supervisor
Jim tran/Emmanuel Clavier	KILLDEATH x BCKSTG (FF GROUP)	Digital Producers
KILLDEATH	Killdeath	Director
Robin Demoucron	KILLDEATH	Producer
Post-Producer	FIRM	Post Production

Creative Execution

On a dedicated website, users were allowed to comment each second of the song using the Soundcloud player. We reproduced every single comments in typography to create the real music video using paper, animation, clothes, toys, food… In total nearly 200 typography and shots were realized for a 3:37 mn song.

The Geek x vrv experience made the headlines of a lot of blogs and some of the most specialized and popular media around the world. Views of the track exploded, jumping from 200 before the experience to 55 000 just after. But most of all, by using one popular soundcloud's fonctionality, we allowed our fans to be at the center of the creative process.

On and On records and their artist The Geek x Vrv came to us with a question : How could we turn a song into a great experience ? We found that they had an incredible Soundcloud fanbase as well as very involved followers. So we thought : Why not use these people to create a music video ? The idea : the first music video made entirely with Soundcloud comments. We connected each comment of the new The Geek x vrv track on the soundcloud player to one second of the music video.