| Title | TRAVEL CARD |
| Brand | VTB 24 |
| Product/Service | CARD |
| Category |
C02. Microsites |
|
Entrant Company
|
FRIENDS Moscow, RUSSIA
|
|
Advertising Agency
|
FRIENDS Moscow, RUSSIA
|
Credits
| Maxim Ponomarev |
Friends Moscow |
Creative Director |
| Misha Grigorovich |
Friends Moscow |
Art Director |
| Nikita Shipov |
Friends Moscow |
Art Director |
| Veronika Mukoseeva |
Friends Moscow |
Senior Account manager |
| Alya Lugovaya |
Friends Moscow |
Producer |
| Peter Fomichev |
Friends Moscow |
Digital Producer |
| Parkside |
Parkside |
Digital production |
| Profilm |
Profilm |
Video Production |
Creative Execution
Idea: Every place on a planet is defined by 16 digits, the same every credit card does.
Mechanics: We created a website where anyone can find out where their bank card number could bring them.
Results: Reach 7 720 226
Brief: Increase awareness of VTB24 travel card. Bank card with bonus miles you can spent of flight tickets.
Idea: Every place on a planet is defined by 16 digits, the same every credit card does.