| Title | WHOPPER MOVE OUT |
| Brand | BURGER KING |
| Product/Service | FAST FOOD |
| Category |
F01. Engagement Platform |
|
Entrant Company
|
BUZZMAN Paris, FRANCE
|
|
Advertising Agency
|
BUZZMAN Paris, FRANCE
|
|
Production Company
|
FAST PROD Paris, FRANCE
|
|
Production Company 2
|
BLAST Paris, FRANCE
|
Credits
| Bérénice Charles/Carole Rousseau |
BURGER KING |
Marketing Project Managers |
| Sandrine Gelloz |
BURGER KING |
Marketing Project Manager Assistant |
| Georges Mohammed-Chérif |
BUZZMAN |
President and Creative Director |
| Thomas Granger |
BUZZMAN |
Vice-President |
| Julien Levilain |
BUZZMAN |
Associate Director |
| Mickael Krikorian/Victor Sidoroff |
BUZZMAN |
Copywriter and Art Director |
| Aurélie Femenias |
BUZZMAN |
Art Director Assistant |
| Pierre Guengant/Loïc Coelho/Pauline Bouvet |
BUZZMAN |
Agency Managers |
| Julien Ouvrel/Romain Goutte |
BUZZMAN |
Digital Producers |
| Julien Scaglione/Loris Bernardini/Elodie Schalk |
BUZZMAN |
Social Media Managers |
| Clara Bascoul-Gauthier/Emilie Pereira |
BUZZMAN |
Communication/PR Managers |
| Vanessa Barbel/Pauline Couten/Benoit Crouet |
BUZZMAN |
TV Producers |
Creative Execution
First a video has been launched thanks to PR & broadcast on Facebook, announced to our Fans the existence of the Whopper Move Out program.
On a dedicate Facebook app our Fans had to describe the city where they could consider moving out.
Then we had a recruitment period, to let people subscribe.
FInally we helped winners to Move Out, film them and launched a video proving that we actually did it.
More than 500 people were ready to cross the entire country to get closer to one of our restaurant.
With 1 million views on the different videos, 60 press releases and almost 10 000 sharings Everyone talked about the launch of a removal service by Burger King… so the campaign reached more than 9 millions contacts.
And we showed that if our fans are ready to do anything for us, we are ready to do anything for them.
Burger King just came back in France with 20 openings in one year, and people keep asking us to open in their city. But we have to choose priorities and we clearly can’t open a Burger King in every city.
But we need to satisfy all of our Fans, even if they don’t have the chance to live in the biggest French cities. So we created a relocation company: because if we don’t open close to everybody’s town, at least we will help our Fans to move near us.
On a dedicated app on Facebook, we directly asked them where can be their considered moves. Then we realized some of them, showing to all our Fans on Facebook that it doesn’t matter how far you live from a Burger King, the important is to be Fan!
The target audience corresponds to all the Fans of Burger King, and by showing that some people are ready to move to be closer to us, we show to everyone how fans like our brand and products.