Title	SECRETS OF BAHIA
Brand	USHUAIA
Product/Service	BEAUTY
Category	E03. Webisodes/Series
Entrant Company	PUBLICIS CONSEIL Paris, FRANCE
Advertising Agency	PUBLICIS CONSEIL Paris, FRANCE
Production Company	PRODIGIOUS Saint-Denis, FRANCE

Name	Company	Position
Cédric Guéret	Publicis Conseil	Executive Creative Director
Cédric Guéret	Publicis Conseil	Creative Director
Marie Jeunet	Publicis Conseil	Copywriter
Delphine Arnol-Dennemont	Publicis Conseil	Art Director
Alexis Garnier	Publicis Conseil	Ad Assistant
Brigitte Merval	Publicis Conseil	Account Manager
Isabelle Saillant	Publicis Conseil	Account Manager
Isabelle Garnier	Publicis Conseil	Digital Account Manager
Eric Forest	Publicis Conseil	Deputy General Manager
Marine Catalan	Publicis Conseil	Str
Leslie Besson	Publicis Conseil	Digital Project Manager
Emmanuel Danan/Elisabeth Sardin/Erika Contant-Seydoux/Noah Yung-Hing/Maud Guerin	Ushuaia	Advertiser Supervisors
Pierre Marcus/Bertrand Ayache-Anguenot/Anne Boucher	Prodigious	TV Producers
Charles Fombonne	Prodigious	Sound Producer
Jean François Jullian		Director
Cyril Couve de Murville	Fighting Fish	Producer
Jacques Ballard		Director Of Photography

Creative Execution

A web documentary divided in 4 episodes uploaded to Youtube and Facebook. It has also been relayed on TV.

Over 2 millions views in just few weeks 30% Brand Preference

Brazilian women are acclaimed as amongst the prettiest on earth. Warm, sensual, at ease and confident, they have gradually become icons of natural beauty. But what lies behind this radiant beaming beauty that is passed on from generation to generation? To get a hold of this claim, Ushuaia, a brand name in cosmetics, has decided to unveil its beauty secrets with the help of Émilie Barrucand, a dedicated ethnologist and a specialist Brazilian correspondent. A trek of over 14 000kms throughout the State of Bahia, to get to know these women in remote areas of the world, protectors of these ancestral rituals.