| Title | HYPE.IT |
| Brand | BANCA SELLA - HYPE |
| Product/Service | E-BANKING APP / FINANCIAL SERVICE |
| Category |
A02. User experience |
|
Entrant Company
|
DOING Rome, ITALY
|
|
Advertising Agency
|
DOING Rome, ITALY
|
Credits
| Domenico Manno |
Doing |
Creative Director |
| Francesco Russo |
Doing |
Strategic Planner |
| Hana Kovacevic |
Doing |
Art Director |
| Graziano Nani |
Doing |
Copywriter |
| Fabio Murru |
Doing |
Ux/Ui Designer |
| Alberto Monti |
Doing |
Graphic Designer |
| Daniele Busi |
Doing |
Client Director |
| Fabrizio Giovati |
Doing |
Production Manager |
| Alessandra Pancani |
Doing |
Account Manager |
| Davide Felisari |
Doing |
Project Manager |
| Giovanni Villa |
Doing |
Front End Developer |
| Samantha Spagnuolo |
Doing |
Front End Developer |
| Valentino Tombesi |
Doing |
Front End Developer |
| Barbara Boasso |
Doing |
Senior Content/Community Manager Coordinator |
| Alberto Monti |
Doing |
Social Team |
| Nicolò Augelli |
Doing |
Social Team |
| Luca Di Marco |
Doing |
Digital Pr |
| Eleonora Cipolletta |
Doing |
Online Reputation Management |
| Luca Rovere |
Doing |
Online Reputation Management |
Creative Execution
How can you explain an app that you have never used and that concerns a topic as delicate as banking? Easy. You show how it works.
We created an experience through which the user enters in the life of Alessio, an architect who let go of his passion: surfing. Hype is the element that gives life to the campaigns concept: switch to yourself. After synchronizing ones phone, the user interacts with the story acting as the protagonist, therefore taking action. A product test without having to download the app. Creating a CTA at the end of the experience.
More than 57.000 people lived the experience during the launch in Italy. 7% of them opened the light banking account by downloading the app and got the chance to achieve their goals in a much easier way. More than 20,000 fans on Facebook in the first month.
The objective was the launch of a new brand: Hype, an app developed by Banca Sella that enables money to be managed in a new way. Hype allows for free and instant wire-transfers, but also works as a PFA (Personal Financial Assistant) assisting you in setting your goals as well as suggesting the best deals to achieve them.
Insight
Each one of us has a less developed side because there aren’t usually enough resources – both time and money wise – to nurture it.
Strategy
To launch a product that had never been used before, we told a story through which Hype enables change. At the same time we brought users to interact with the experience in order to let them directly try the product.
Idea
Switch to yourself.
Hype allows you to develop that part of you that you love, but that is often put aside due to a lack of time or money.