Title	GOOGLE STREET ART PROJECT
Brand	GOOGLE
Product/Service	GOOGLE CULTURAL INSTITUTE
Category	A06. Use/Curation of Image(s)
Entrant Company	84.PARIS, FRANCE
Advertising Agency	84.PARIS, FRANCE

Name	Company	Position
Nicolas Sarrail	84.paris	Agency Management
Arnaud Depaul	84.paris	Agency Management
Hervé/Olivier Bienaime	84.paris	Executive Creative Directors
Nicolas Camillini	84.paris	Strategic Planning
Jean-vincent Roger	84.paris	Head Of Creative Technology
Julien Sipra	84.paris	Creative Strategist
Antoine Arnoux	84.paris	Art Director
Martin Dhote	84.paris	Assistant Art Director
Philippe Vignau	84.paris	Interactive Developer
Victor Laplace	84.paris	Interactive Developer
Michael Ligier	84.paris	Producer
Sébastien Juzac	84.paris	Producer
Raphael Goumain	Google	Head Of B2c Marketing Google France/Cultural Institute
Julie Touyarot	Google	Marketing Manager
Lucy Schwartz	Google	Program Manager
Ivan Peikov	Google	Software Engineer

Creative Execution

Street Art will never be forgotten and thanks to technology, without even realising it, Google Street Art Project digital platform offer access to an amazing collection on smartphones, tablets or computers. This unprecedented project has become the greatest urban art digital platform in the world, keeping international artists' works safe and making them available to all. The Street Art Project collection gathers: - 8000 archived pieces. - 3000 international artists. - About 50 available countries from the 5 continents. The website allow users to explore the stories behind the Street Art thanks to Google Solutions: Maps, Street View, Youtube, Exhibit.

Over 6 months, the platform averaged 3.6 million hits from 226 different countries, making it the 7th most visited art museum in the world: Google Street Art Project is the biggest Street Art Museum in the world. The Street Art Project digital platform generated outstanding PR and media coverage all over the world.

Street Art is fleeting. On the streets of cities all over the world, it comes and goes without a trace. Since 2007, Google has actually been digitising each street, each neighbourhood, each city on the planet and Street Art pieces have been captured everywhere in the world. Google Cultural Institute aims to preserve and give free access to cultural content and Art... and Street Art is now recognized as a special Art discipline. Google Cultural Institute is the only organization that could exhibit art collections from the streets to worldwide audience thanks to Google solutions. That is why in 2014, Google Cultural Institute launched the Street Art Project, part of the Google Art Project.