We connected every SAS plane to our Banner. Every time an SAS plane landed in Copenhagen, it flew through our Banner in real time. If the user were as punctual as the flight and caught the plane at the exact moment when it flew through the Banner, they got a great price on tickets to the destination the plane arrived from.
We live-streamed all arrivals direct into the banner - but only during the daytime. (from 9-16)
We only created one Banner - its was formatted and developed so it could be inserted into any media.
The Banner had more than 150.000 active users within the first week. They each spend an average of 2 minutes and 40 seconds, Which made this the most engaging SAS Banner Campaign ever.
But importantly, they got to see how Europe's most punctual airline company's planes arrived right on time.
Scandinavian airlines, SAS, were recently awarded Europe’s most punctual airline company. A great achievement we set out to demonstrate. We did it by putting their punctuality in the centre of the activation. Europe's most punctual offer turned all arriving SAS planes into a great offer that people could catch.